Enhancing Website Performance: Usability and Search Engine Optimization Strategies
Table of Contents
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Introduction
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Top five crucial usability aspects
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User-friendly navigation
Today, I'm going to deviate a bit from focusing on search engine optimization to discuss the crucial factors in designing a new website or revamping an existing one.
Although the usability aspects are mainly for your users, its important to consider the search engine crawlers (spiders) that frequently visit your site to index and update its content.
Top five crucial usability aspects
To create a website that appeals to both users and search engines, focus primarily on user-friendliness. The top five crucial usability aspects to incorporate in your website are:
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User-friendly navigation
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Uncomplicated and intuitive interface
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Well-defined menus and links
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An effectively organized site map
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Neat and straightforward design
User-friendly navigation
Navigational simplicity is key in website design. Ensure that users can effortlessly find their way around your site, regardless of their location within it. Include a prominent "Return to Homepage" button or link, ideally positioned at either the top or bottom of each page. This feature serves as a reliable point of reference, allowing visitors who may lose their way to easily return to the starting point of your site.
