Acengage

Business Overview


Acengage is India’s leading third-party exit interview and employee feedback solutions provider. With deep HR domain expertise and over 300+ enterprise partnerships, Acengage delivers unbiased exit interviews, employee surveys, and people-insight analytics to help companies improve retention and strengthen workforce culture. Their data-backed insights empower HR teams to identify root causes of attrition and drive organisational growth.

Results Overview


Campaign Objective:

High-intent search-based lead generation for exit interview services and employee feedback solutions.

Performance Summary:

Acengage achieved strong conversions across multiple HR-focused keywords, maintaining an exceptionally low cost per conversion and high conversion rates.

Key Results:

  • Total Conversions: 471+

     
  • Average Cost Per Conversion: ₹25–₹30

     
  • Top Keyword Conversion Rates: Up to 100% on several HR-focused terms

     
  • Strongest Performing Keywords:

    • employee survey – 266 conversions at ₹28.01

       
    • hrms – 69 conversions at ₹31.02

       
    • human resources – 75+ conversions at ₹27.13

       
    • employee relations – 11 conversions at ₹28.82

       
  • CTR Range: 5% – 12% across top keywords

     
  • Impressions Generated: 6,000+ from high-intent searches

     

Campaign Highlights:

  • Extremely cost-efficient conversions under ₹30

     
  • High-quality traffic from HR domain keywords

     
  • Multiple keywords achieving 70–100% conversion rates

     
  • Strong consistency in search intent and lead relevance

What Our Clients Say About Us

Outstanding Reviews

Clutch Reviews

Glassdoor Reviews

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