T-Rex Toys

Business Overview


T-Rex Toys is a trusted children’s toy brand originating from Sitamarhi, dedicated to bringing joy, creativity, and learning to young minds. What began as a beloved local toy store, known for its quality and curated toy collection, has now evolved into Trextoys.in—an online platform delivering happiness to families across India. With a passion for inspiring childhood imagination, T-Rex Toys offers a diverse range of safe, educational, and fun toys designed to make playtime meaningful and memorable.

Results Overview


Campaign Objective:

Brand awareness and website purchase conversion campaigns for toy sales across India, with a primary focus on reaching the right parent demographic.

 

 

Performance Summary

Across two active campaigns—Awareness and Sales—T-Rex Toys achieved strong reach, efficient cost metrics, and early traction in purchase-focused ads.

 

 

Key Results 

Awareness Campaign

  • Total Reach: 163,728
  • Impressions: 166,144
  • Cost per 1,000 People Reached: ₹1.77
  • Amount Spent: ₹2,897.73
  • Outcome: High visibility and strong brand recall among parents and gift buyers.

     

Sales Campaign

  • Total Reach: 18,220
  • Impressions: 25,638
  • Amount Spent: ₹1,994.67
  • Result: Website purchase tracking active (ongoing optimisation)
  • Objective: Drive qualified traffic with high purchase intent.

     

 

 

Campaign Highlights

  • Strong awareness at an exceptionally low CPR of ₹1.77, maximizing exposure.
  • Effective delivery of sales ads to a refined, purchase-ready audience segment.
  • Consistent reach growth for both upper-funnel and mid-funnel campaigns.
  • Solid foundation created for scaling sales with optimized audiences and retargeting pools.
  • Insightful early performance to refine product-based creatives and targeting.

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