Afrodites Beauty, founded by Ioanna Andrianopoulou, is a leading beauty and wellness center in Norway. With over 15 years of experience in the beauty industry and a foundation in Greece, Ioanna has brought her expertise to Norway, offering a range of professional beauty treatments. Afrodites Beauty’s mission is to deliver top-notch services that leave customers feeling confident and cared for.
Objective
Afrodites Beauty partnered with BeBran Digital to increase their online visibility and generate high-quality leads for their beauty services. The goal was to target local audiences actively searching for beauty and wellness treatments, while maintaining a competitive cost per lead.
Strategy
To achieve the client’s goals, we designed a multi-layered Google Ads strategy:
Campaign Segmentation:
Divided campaigns based on user intent and interest categories, such as:
Search for online appointments.
Brand and competitor-focused searches.
Display ads targeting specific topics and placements.
Video ads targeting women interested in beauty and wellness.
Keyword Optimization:
Focused on high-intent keywords such as “beauty services near me,” “professional skincare,” and “online beauty appointment.”
Used negative keywords to eliminate irrelevant traffic and improve ROI.
Creative and Ad Copy:
Developed engaging ad copy that emphasized Afrodites Beauty’s expertise, professionalism, and commitment to quality.
Used visually appealing creatives for display and video campaigns to capture attention.
Performance Tracking and Optimization:
Regularly monitored campaign performance, adjusting bids, budgets, and targeting based on data insights.
Focused on maximizing conversions while minimizing cost per conversion.
Results
Between November 21 and December 22, 2022, Afrodites Beauty experienced significant success with their Google Ads campaigns:
Metric
Performance
Total Impressions
75,433
Clicks
4,345
Total Conversions
221
Average Cost per Conversion
kr 77.30
Total Ad Spend
kr 17,080
Campaign Highlights:
Search Online Appointment Campaign: Delivered the highest conversions (98) with an efficient cost per conversion of kr 71.56.
Search Brand & Competitors Campaign: Generated 62 conversions at the lowest cost per conversion of kr 65.
Display Campaign: Achieved a strong reach with 21,471 impressions, driving 30 conversions at kr 66.40 per conversion.
Video Campaign (Women Audience): Successfully targeted a niche audience, delivering 31 conversions at kr 135 per conversion.
Key Insights
Intent-Driven Targeting: Search campaigns targeting high-intent keywords provided the best ROI, capturing users actively looking for beauty services.
Cost Efficiency: By segmenting campaigns and focusing on ad relevance, we kept the average cost per conversion well below industry standards.
Multi-Channel Impact: A combination of search, display, and video ads allowed Afrodites Beauty to engage users at multiple touchpoints, increasing overall brand visibility.
Client Testimonial
"BeBran Digital has been instrumental in scaling our business. Their tailored Google Ads strategy helped us attract new clients and grow our presence online. We’ve seen amazing results in just one month!" — Founder, Afrodites Beauty
Summary
This case study illustrates how a well-executed Google Ads strategy can drive meaningful results for service-based businesses. Afrodites Beauty successfully increased its lead generation efforts and enhanced its online visibility through a targeted, data-driven approach by BeBran Digital. With optimized campaigns and ongoing performance tracking, the brand is poised for continued growth in the beauty and wellness industry.
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frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
