Anahatatva Google Ads Case Study

Google Ads: Anahatatva - Ecommerce

Challenges:

Identifying high-intent keywords for organic products.
Balancing budget with high return on ad spend (ROAS).
Converting hesitant visitors through effective remarketing.

Campaign Results:

3.5

ROAS

+543%

Impression

+316%

Reach

+156%

Leads Generate

Overview

Anahatatva is a brand deeply rooted in sustainability and wellness, offering 100% natural and certified organic products. With a mission to promote high-quality organic produce and minimize environmental impact, Anahatatva stands out as a leader in sustainable living.

Objective

Anahatatva partnered with BeBran Digital to scale their online sales and drive awareness for their premium organic products. The primary goal was to maximize conversions while maintaining a high return on ad spend (ROAS).

Strategy

To achieve these goals, we implemented a robust Google Ads strategy tailored to Anahatatva’s target audience:

Search Campaigns:

Targeted high-intent keywords like “buy organic products,” “natural skincare,” and “organic food online.”
Focused on capturing users with immediate purchase intent for organic and eco-friendly products.

Shopping Campaigns:

Highlighted Anahatatva’s top-selling organic products with optimized titles, descriptions, and high-quality visuals in Shopping Ads.
Showcased a wide product range to cater to diverse customer preferences.

Remarketing Campaigns:

Retargeted users who visited the website but did not complete their purchase, using tailored product ads to re-engage them.
Leveraged personalized discounts and promotions to drive conversions.

Performance Optimization:

Monitored campaigns daily, adjusting bids and budgets to maximize ROI.
Used audience segmentation to focus on high-performing demographics.

Results

From September 20 to October 21, 2022, Anahatatva saw remarkable outcomes through Google Ads:

Metric	Performance
Ad Spend	₹210,000
Return on Ad Spend (ROAS)	3.5
Total Sales Revenue	₹736,000
Conversions	1,342

Campaign Highlights:

Achieved a 3.5 ROAS, ensuring effective use of the advertising budget.
Generated ₹736,000 in sales, marking significant revenue growth.
Secured 1,342 conversions, highlighting the success of targeted campaigns.

Key Insights

Search Campaigns Drive Intent-Based Conversions: Focused targeting of high-intent keywords captured users actively seeking organic products.
Shopping Ads Enhance Product Visibility: Detailed and visually appealing Shopping Ads played a crucial role in boosting product discovery and sales.
Remarketing Works: Retargeting campaigns effectively converted users who initially hesitated, leading to higher overall conversion rates.

Client Testimonial

"BeBran Digital’s expertise in Google Ads has been pivotal in our growth. Their strategic approach to targeting and optimization allowed us to connect with the right audience and significantly scale our sales. We’re thrilled with the results!"
— Anahatatva Team

Summary

This case study showcases the power of a data-driven Google Ads strategy in driving e-commerce success. BeBran Digital helped Anahatatva achieve exceptional sales growth while staying true to their mission of promoting sustainable and organic living.

Outstanding reviews

Rahul Jain

BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.

Sneha Verma

Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.

Deepak Sinha

The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.

Pooja Nair

BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.

What SEO services does Bebran provide?

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

How can Bebran's social media ads benefit my business?

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

How does we measure SEO success?

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

What types of businesses do we work with for SEO and ads?

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

How does Bebran create a social media ad strategy?

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

How long does it take to see SEO results?

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Can Bebran help with ad creatives for social media campaigns?

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

Do we provide regular reports for SEO and ad performance?

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

What sets Bebran apart from other SEO and social media ad agencies?

Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.

How do I get started with Bebran’s services?

Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.