Aspire Appliance Services Google Ads Case Study

Google Ads : Aspire Appliance Services Lead Generation

Challenges

Competing in a crowded home services market.
Managing campaigns for various appliance repair services.
Optimizing cost per lead while increasing lead volume.

Campaign Results:

165

Cost Per Lead (CPL)

+489%

Impression

+326%

Reach

+186%

Leads Generate

Overview

Aspire Appliance Services is a trusted name in home appliance repair services, offering reliable solutions for a tech-savvy lifestyle. From refrigerators and washing machines to air conditioners and TVs, Aspire Appliance Services ensures top-notch repair services tailored to meet customer needs.

Objective

The campaign aimed to generate high-quality leads for Aspire Appliance Services across a range of repair categories, while maintaining cost efficiency and optimizing for conversion.

Challenges

Competitive Market: Operating in a highly competitive home services market.
Wide Service Range: Targeting leads for different appliance repair services, requiring diverse campaign strategies.
Cost Optimization: Maintaining an acceptable cost per lead while scaling lead volume across categories.

Strategy

BeBran Digital crafted a strategic approach that focused on:

Service-Specific Campaigns: Running targeted campaigns for each appliance category to ensure relevance and high engagement.
Geo-Targeting: Optimizing campaigns for specific service areas to improve lead quality.
Creative Ad Design: Crafting compelling ad copies and creatives that highlighted Aspire Appliance Services' trustworthiness and expertise.
Performance Monitoring: Continuously analyzing campaign data to make informed adjustments and improve results.

Campaign Details

The campaign was segmented into five key service areas:

AAS: Inmarket - Leads: Leveraged video ads to attract users actively seeking appliance repair services.
AAS: Fridge Repair - Leads: Focused on refrigerator repair services, highlighting quick and efficient solutions.
AAS: TV Repair - Leads: Targeted individuals needing professional TV repair services.
AAS: WM Repair - Leads: Promoted washing machine repair services with emphasis on affordability and reliability.
AAS: AC Repair - Leads: Targeted AC repair and maintenance needs, a critical service during seasonal peaks.

Performance Metrics

From February 28 to April 31, 2024, the campaigns delivered the following results:

Impressions: 4,45,857
Clicks: 27,803
Conversions: 1,266
Average CPC: ₹7.56
Total Cost: ₹2,09,624.20
Average Cost Per Conversion: ₹165.66

Breakdown of key campaigns:

AAS: Inmarket - Leads
- Impressions: 13,643
- Clicks: 2,046
- Conversions: 150
- Cost per Conversion: ₹256.67

AAS: Fridge Repair - Leads
- Impressions: 1,47,577
- Clicks: 10,035
- Conversions: 321
- Cost per Conversion: ₹186.40

AAS: TV Repair - Leads
- Impressions: 93,975
- Clicks: 7,142
- Conversions: 293
- Cost per Conversion: ₹167.32

AAS: WM Repair - Leads
- Impressions: 1,21,696
- Clicks: 5,476
- Conversions: 377
- Cost per Conversion: ₹112.78

AAS: AC Repair - Leads
- Impressions: 68,967
- Clicks: 3,104
- Conversions: 122
- Cost per Conversion: ₹163

Result

Strong Lead Volume: Generated a total of 1,266 high-quality leads across all campaigns.
Cost Efficiency: Achieved an average CPL of ₹165.66, demonstrating the cost-effectiveness of the campaigns.
Campaign Success: The "WM Repair" campaign delivered the lowest CPL, showcasing the effectiveness of the strategy.

Aspireapplianceservices Google Ads Leads

Summary

BeBran Digital’s Google Ads campaign for Aspire Appliance Services successfully met the objectives, generating a high volume of leads while maintaining cost efficiency. By leveraging service-specific targeting and continuous optimization, Aspire Appliance Services strengthened its position as a reliable partner for appliance repair needs, reinforcing its commitment to delivering exceptional service to customers.

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