Impact Graphics Google Ads Case Study

Google Ads : Impact Graphics Lead Generation

Campaign Challenges:

Standing out in a crowded printing market.
Tailoring campaigns for diverse service offerings.
Balancing lead volume and budget optimization.

Campaign Results:

185

Cost Per Lead (CPL)

+503%

Impression

+336%

Reach

+156%

Leads Generate

Overview

Impact Graphics is a leader in the printing industry, offering best-in-class printing services known for precision, quality, and reliability. From corporate printing solutions to customized merchandise and gifting, Impact Graphics ensures unparalleled customer satisfaction with a touch of perfection.

Objective

The primary objective of the campaign was to generate targeted leads for various services offered by Impact Graphics, including corporate printing, merchandise and gifting, and startups. The goal was to maintain a competitive cost per lead (CPL) while scaling lead volume across diverse service offerings.

Challenges

Competitive Landscape: Standing out in a crowded market where many players offer similar services.
Service Diversification: Tailoring campaigns to appeal to different customer segments (corporate, small businesses, and individual clients).
Budget Optimization: Balancing lead generation volume and cost efficiency.

Strategy

BeBran Digital implemented a multi-pronged strategy for the campaigns:

Audience Targeting: Leveraging audience segmentation for specific services, including in-market and remarketing audiences.
Customized Creatives: Developing ad copies and creatives highlighting Impact Graphics’ commitment to excellence and versatility.
Campaign Diversification: Launching a mix of search, display, and video campaigns to maximize reach and engagement.
Performance Monitoring: Regular optimization based on metrics like CTR, CPC, and CPL to enhance results.

Campaign Details

Five campaigns were run to target different services:

IG: Merch & Gifting : Lead Gen: Focused on customized merchandise and gifting solutions.
IG: Corporate Printing : Lead Gen: Highlighted Impact Graphics' expertise in corporate printing.
IG: InMarket : Display - Lead Gen: Used display ads to attract users actively searching for printing solutions.
IG: YT : Lead Gen: Engaged potential customers via YouTube video ads.
IG: Startup : Lead Gen: Targeted startups looking for affordable and high-quality printing services.

Performance Metrics

From September 30 to October 1, 2024, the campaigns achieved the following results:

Impressions: 3,77,812
Clicks: 17,910
Conversions: 618
Average CPC: ₹6.41
Total Cost: ₹1,14,729
Average Cost Per Conversion: ₹185.62

Breakdown of key campaigns:

IG: Merch & Gifting : Lead Gen
- Impressions: 34,720
- Clicks: 3,159
- Conversions: 210
- Cost per Conversion: ₹143

IG: Corporate Printing : Lead Gen
- Impressions: 21,496
- Clicks: 3,009
- Conversions: 145
- Cost per Conversion: ₹275

IG: InMarket : Display - Lead Gen
- Impressions: 1,71,145
- Clicks: 4,792
- Conversions: 105
- Cost per Conversion: ₹94

IG: YT : Lead Gen
- Impressions: 94,266
- Clicks: 3,017
- Conversions: 39
- Cost per Conversion: ₹382

IG: Startup : Lead Gen
- Impressions: 56,185
- Clicks: 3,933
- Conversions: 118
- Cost per Conversion: ₹170

Result

Lead Volume: Generated a total of 618 leads across all campaigns, demonstrating strong audience engagement.
Cost Efficiency: Achieved an average CPL of ₹185.62, showcasing budget efficiency and strategic campaign optimization.
Diverse Campaign Success: Display campaigns performed exceptionally well, driving conversions at the lowest CPL (₹94).

Summary

The Google Ads campaign for Impact Graphics successfully delivered high-quality leads, showcasing BeBran Digital’s expertise in optimizing campaigns for diverse service offerings. By employing targeted strategies and leveraging Google Ads’ robust tools, we ensured Impact Graphics achieved its marketing objectives while maintaining cost efficiency.

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