Sehgal Transport is a trusted provider of bus and fleet rental services in Delhi, catering to a variety of customers, including corporate entities, families, and individual travelers. Known for its extensive fleet and superior service quality, Sehgal Transport stands as a leader in its industry.
Objective
The goal of this campaign was to generate high-quality leads across multiple service categories (bus rentals, premium vehicle rentals, local transport, and corporate fleet services) while ensuring a competitive cost per conversion.
Challenges
Market Competition: Operating in a highly competitive market with numerous service providers.
Diverse Customer Base: Targeting both B2B and B2C customers with unique requirements.
Cost Optimization: Balancing ad spend with lead quality to maintain a strong ROI.
Strategy
BeBran Digital implemented a comprehensive Google Ads strategy that included:
Campaign Diversification: Running distinct campaigns for different customer segments and services (e.g., premium buses, local search, and corporate fleets).
Precise Targeting: Leveraging keyword research, audience segmentation, and geo-targeting to maximize relevance.
Multi-Format Approach: Utilizing search ads, display ads, and video remarketing to enhance visibility and engagement.
Performance Monitoring: Regular campaign optimization based on performance data, ensuring efficient allocation of the budget.
Campaign Details
The campaign was executed across five key Google Ads campaigns:
ST: Premium Buses - Delhi: Targeted businesses and individuals looking for high-end bus rentals.
ST: Pmax - Local Search: Focused on maximizing local inquiries through Google's Performance Max campaigns.
ST: Premium Vehicles - Delhi: Highlighted premium vehicle rentals for corporate and special occasions.
ST: InMarket - Lead Gen: Used display ads to attract users actively searching for fleet rental services.
ST: YouTube - Remarketing: Re-engaged previous visitors with compelling video ads.
Performance Metrics
From June 22 to July 22, 2024, the campaigns achieved the following results:
Impressions: 178,554
Clicks: 7,653
Conversions: 330
Average CPC: ₹70.97
Total Cost: ₹1,11,593.99
Average Cost Per Conversion: ₹338.52
Breakdown of key campaigns:
ST: Premium Buses - Delhi
Impressions: 25,641
Clicks: 2,000
Conversions: 86
Cost per Conversion: ₹425.63
ST: Pmax - Local Search
Impressions: 35,268
Clicks: 811
Conversions: 19
Cost per Conversion: ₹536
ST: Premium Vehicles - Delhi
Impressions: 65,359
Clicks: 2,222
Conversions: 150
Cost per Conversion: ₹331
ST: InMarket - Lead Gen
Impressions: 49,735
Clicks: 2,238
Conversions: 47
Cost per Conversion: ₹217.03
ST: YouTube - Remarketing
Impressions: 2,550
Clicks: 383
Conversions: 28
Cost per Conversion: ₹183.55
Result
Strong Lead Generation: Generated 330 quality leads, with the majority coming from search and display campaigns.
Cost Efficiency: Maintained an average cost per conversion of ₹338.52, demonstrating effective budget utilization.
Enhanced Visibility: Achieved over 178,000 impressions, increasing brand awareness and visibility among target audiences.
Summary
The Google Ads campaigns for Sehgal Transport successfully generated high-quality leads while maintaining cost efficiency. By tailoring campaigns to distinct audience segments and leveraging diverse ad formats, BeBran Digital delivered measurable results that aligned with Sehgal Transport’s business goals. This case study highlights the effectiveness of a well-executed Google Ads strategy for lead generation in a competitive service industry.
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Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
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