Case Study:
SEO
Gullborgen

Overview

Gullborgen is a premier jewelry brand in Norway, specializing in exquisite gold and silver jewelry. They offer a wide selection of timeless pieces, as well as bespoke custom-designed jewelry for those seeking something unique. Whether you're looking for a stunning gift or a personal treasure, Gullborgen combines craftsmanship with elegance to create exceptional jewelry that reflects your style and story. 

Despite offering exclusive services, Gullborgen was facing challenges in reaching its target audience online and converting website visitors into sales.

Challenges

When Gullborgen approached BeBran Digital, several key challenges were identified:

• Organic Traffic: The website was hardly getting any traffic. 
• Keyword Rankings: Important keywords such as “smykkeskrin herre,” “enstens diamantanheng, were not ranking highly.
• User Engagement: The bounce rate was high (around 70%) and average session duration was low (around 1 minute), suggesting that visitors were not spending enough time engaging with the content.
• Lead Generation: Despite offering premium services, the site was not generating enough sales from potential high-net-worth clients.

The main goals were to increase organic traffic, improve rankings for keywords, enhance user engagement, and boost sales.

Initial Audit Insights (0-Day Report)

A thorough SEO audit revealed several areas requiring immediate attention:

• On-Page SEO Issues: Title tags, meta descriptions, and headings were not optimized for luxury travel-specific and high-conversion keywords.
• Content Gaps: The website lacked detailed descriptions of services, travel itineraries, case studies, and customer testimonials, all of which are crucial for building trust in the luxury travel sector.
• Technical SEO Issues: Slow page load speed, mobile optimization issues, and inefficient URL structures were identified as key technical obstacles.
• Backlink Profile: The site’s backlink profile was weak, which limited its ability to rank higher in competitive search results.
• Local and International SEO: Although the company offered services globally, there was insufficient local and international SEO targeting, which hindered visibility in relevant regions.

Strategy

To address these challenges, BeBran Digital implemented a holistic SEO strategy with a focus on high-value keyword optimization, content development, technical improvements, and lead generation.

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: We conducted in-depth keyword research to identify luxury travel-related search terms such as “luxury vacation planning,” “private jet charter services,” and “exclusive travel experiences.”
   • On-Page SEO: Optimized the homepage, key service pages, and landing pages with targeted keywords. We revised meta tags, updated headers, and added alt text to images for improved SEO visibility.
   • Technical SEO Fixes: Improved website loading speed, fixed mobile optimization issues, and streamlined URL structures to enhance overall user experience and ensure better indexing by search engines.
2. Month 3-4: Content Development & User Engagement (UX) Optimization
   
   
   • Service and Destination Content: Created rich, detailed content for each luxury jewelry. 
   • Blog Strategy: Developed a blog strategy to highlight products that helped engage users and target long-tail keywords.
   • UX Improvements: Simplified website navigation, ensured prominent placement of CTAs 
3. Month 5-6: Backlink Building & International SEO Optimization
   
   
   • Backlink Strategy: Focused on acquiring high-quality backlinks from luxury travel blogs, exclusive travel magazines, and related authoritative websites to boost domain authority.
   • Local SEO: Optimized the site for local searches by targeting location-specific keywords and creating localized landing pages. 

Competitor Analysis: Studied the SEO strategies of competing agencies and fine-tuned the targeting to ensure Gullborgen outperformed them in search engine rankings.

Results Achieved

After six months of executing the SEO strategy, Gullborgen experienced impressive growth and improvement across key metrics:

• Organic Traffic: Now the client is getting 11.1K visitors per month, a 100% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved rankings for 213 competitive keywords 
  • Top 10 Positions: Over 531 secondary keywords now rank on the first page of Google, expanding the visibility of Gullborgen across luxury travel searches.
• User Engagement:
  • Bounce Rate: Currently it is 65%, suggesting better engagement with the website’s content.
  • Session Duration: For now it’s 1.5 min, indicating that visitors were exploring more pages and spending more time on the site.

Lead Generation: The number of inquiries and bookings increased by 275%, directly contributing to more business opportunities and customer conversions.

Client Testimonial

"BeBran Digital has completely transformed our online visibility. Their SEO strategy has not only brought a significant increase in traffic but also improved our lead generation and client conversions. We are now getting inquiries from a global audience looking for luxury travel experiences. The team’s expertise and dedication have been invaluable in growing Gullborgen’s online presence."
— Founder, Gullborgen

Summary

This case study demonstrates the power of a tailored SEO strategy in a competitive, luxury market. By focusing on technical SEO, content optimization, international SEO, and improving user engagement, BeBran Digital helped Gullborgen achieve a 100% increase in organic traffic, improve keyword rankings, and generate 275% more sales.