Keyword Rankings: Tough to rank "football jersey."
Conversion: Selling football jerseys, aiming for sales.
Results:
+659%
Leads
+957%
Organic Traffic
+245%
Top 3 Keywords
+250%
Total Keywords
Overview
Top Football is a leading platform for football fans and enthusiasts, offering a range of services such as football jerseys, Football Team Jersey, Kit, T-shirts, shorts.
Challenge
When TopFootball partnered with BeBran Digital, several core issues were identified:
Organic Traffic: The website was just created and not getting any visitors.
Keyword Rankings: Competitive football keywords such as “football jersey,” “Football club t-shirt,” were not ranking at all due to fresh domain.
Conversion: TopFootball offered engaging football-jersey, and looking to have sales.
The primary objectives were to increase organic traffic, improve keyword rankings for football-related terms, enhance user engagement, and drive more sign-ups for fantasy football leagues.
Initial Audit Insights (0-Day Report)
The SEO audit revealed several key issues and areas for improvement:
On-Page SEO Issues: Title tags, meta descriptions, and headers were not optimized for high-traffic football-related keywords.
Content Gaps: There was insufficient engaging content targeting niche football topics such as player stats, match analyses, and fantasy football guides.
Technical SEO Issues: Slow website load speed, lack of mobile optimization, and URL structure inefficiencies were identified as technical obstacles.
Backlink Profile: The website lacked strong backlinks, which hindered its ability to rank well for competitive football keywords.
Conversion Optimization: The site lacked prominent calls-to-action (CTAs) and clear paths for user registration in fantasy football leagues, reducing lead generation.
Our SEO Strategy
To overcome these challenges, BeBran Digital implemented a comprehensive SEO strategy focused on improving content, enhancing technical SEO, and increasing user engagement.
Month 1-2: Technical SEO & On-Page Optimization
Keyword Research: Conducted thorough keyword research targeting high-volume football-related terms like “jersey football india,” “jersey india football”.
On-Page SEO: Optimized key pages including the homepage, blog, player stats pages, and league registration pages. Updated title tags, meta descriptions, headers, and added relevant internal links for better SEO performance.
Technical SEO Fixes: Improved site speed, mobile optimization, fixed URL structure, and resolved crawl issues to enhance user experience and ensure better search engine indexing.
Month 3-4: Content Development & User Engagement Optimization
Content Strategy: Developed a comprehensive content plan focusing on football club and Team News, and also focused on the product pages.
User Experience (UX): Enhanced website navigation, made CTAs for fantasy football sign-ups more prominent, and streamlined the process to boost conversions.
Month 5-6: Link Building & Conversion Rate Optimization (CRO)
Link Building: Secured backlinks from authoritative sports websites, football blogs, and online football communities to boost domain authority and improve rankings for competitive keywords.
Conversion Rate Optimization: Added clear CTAs, and incorporated testimonials and success stories to encourage users to buy Product.
Competitor Analysis: Analyzed competing football sites and adjusted content and keyword targeting to ensure TopFootball outperformed competitors in search rankings.
Results Achieved
After six months of implementing the SEO strategy, TopFootball saw impressive results across several key performance metrics:
Organic Traffic: Increased traffic 5.5K visitors per month.
Keyword Rankings:
Top 3 Positions: Achieved 91 keywords like “football news,” “live football scores,” “football player stats,” and “fantasy football tips.”
Top 10 Positions: More than 200 secondary keywords now rank in the top 10 search results, significantly improving visibility and driving targeted traffic.
User Engagement:
Bounce Rate: We have mentioned 52% bounce rate, reflecting better user interaction with content.
Session Duration: We have mentioned the session time by 1.2, showing that visitors were spending more time reading football updates, checking player stats, and engaging with fantasy football content.
Conversion: Conversion rate improved due to optimized CTAs, and put the featured product on the homepage increased the sales as well.
Client Testimonial
"The results we’ve seen from BeBran Digital’s SEO efforts have been fantastic. Our website traffic has soared, and we’re seeing more user engagement and fantasy football registrations than ever before. The team at BeBran took the time to understand our business needs and crafted a strategy that delivered real, measurable results. We couldn’t be happier with their work!" — Founder, TopFootball
Summary
This case study highlights how a targeted SEO strategy can dramatically increase a platform’s visibility and user engagement in a competitive market. Through a combination of technical SEO improvements, quality content creation, and conversion optimization, BeBran Digital helped TopFootball achieve a 100% increase in organic traffic, improve keyword rankings.
What our clients say about us
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Outstanding reviews
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Rahul Jain
BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.
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Sneha Verma
Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.
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Deepak Sinha
The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.
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Pooja Nair
BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.
frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
