Case Study:
Social Media Ads

Buy Jersey Kit Ecommerce

Social Media Ads: Buy Jersey Kit Ecommerce
Challenges:
  • Low engagement with static ad creatives.
  • High cost per purchase in niche campaigns.
  • Limited reach beyond metro cities.
Campaign Results:
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5.77
ROAS
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+511%
Impression
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+420%
Reach
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+230%
Leads Generate

Overview

Buy Jersey Kit is the ultimate destination for football enthusiasts in India. Whether you’re a player or a fan, the store offers an extensive collection of football jerseys, gear, and accessories to suit every need. With a deep passion for the sport, Buy Jersey Kit aims to connect fans with their love for the game by offering high-quality products at competitive prices.

  • Website: Buy Jersey Kit
  • Industry: E-commerce (Football Apparel & Gear)
  • Target Audience: Football players, fans, and enthusiasts in India.

Objective

To increase online sales, improve brand awareness, and maximize return on ad spend (ROAS) through a well-structured Meta Ads strategy.

Strategy and Execution

  1. Campaign Objectives:

    • Catalogue Sales: Promoted an extensive collection of jerseys and accessories.
    • Video Sales: Used engaging videos to demonstrate product quality and drive sales.
    • Seasonal Promotions: Highlighted new arrivals and exclusive collections.
  2. Creative Content:

    • Dynamic Product Ads: Featured top-performing products with high-quality visuals.
    • Video Content: Showcased football culture, product usage, and brand story.
    • Carousel Ads: Highlighted multiple product categories to appeal to a broad audience.
  3. Audience Targeting:

    • Interest-Based Targeting: Reached football fans, club supporters, and gear collectors.
    • Lookalike Audiences: Utilized data from existing buyers to target similar potential customers.
    • Geo-Targeting: Focused on metro cities and football hubs across India.
  4. Optimization Techniques:

    • Monitored key metrics like cost-per-purchase and ROAS to optimize campaigns.
    • Increased budgets for high-performing ad sets to scale conversions.

Results Overview

From the provided Meta Ads data:

  • Total Reach: 982,388 unique users reached across campaigns.
  • Impressions: Achieved 1,375,344 impressions, ensuring strong visibility.
  • Conversions: 215 website purchases were achieved.
  • Ad Spend Efficiency:
    • Total Spent: ₹188,920.85
    • Average Cost Per Purchase: ₹876.64
    • Average ROAS: 5.77

Top Campaign Highlights

  • "Catalogue Sales" Campaign:
    • ROAS: 6.53
    • Purchases: 27
    • Cost Per Result: ₹842.32
  • "Plain White Background Campaign":
    • ROAS: 5.90
    • Purchases: 19
    • Cost Per Result: ₹1,035.15
  • "New Season + Retro Jersey" Campaign:
    • ROAS: 6.12
    • Purchases: 16
    • Cost Per Result: ₹1,087.09

Key Insights

  1. Creative Formats Drive Engagement: Video and carousel ads effectively showcased the products, leading to increased conversions.
  2. Strong ROAS: An average ROAS of 5.77 demonstrated efficient ad spend and profitability.
  3. Dynamic Targeting: Leveraging interest-based and lookalike audiences expanded the reach and captured a highly engaged audience.

Summary

Buy Jersey Kit’s Meta Ads campaigns successfully increased sales, built brand awareness, and reached a large audience of football enthusiasts. By leveraging dynamic creatives, targeted campaigns, and precise optimization, BeBran Digital demonstrated the power of Meta Ads for scaling e-commerce businesses.

What our clients say about us

Outstanding reviews

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Rahul Jain

BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.

Google
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Sneha Verma

Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.

Facebok
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Deepak Sinha

The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.

Google
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Pooja Nair

BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.

Facebok

frequently asked questions

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

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Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.

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