Overview


Buy Jersey Kit is the ultimate destination for football enthusiasts in India. Whether you’re a player or a fan, the store offers an extensive collection of football jerseys, gear, and accessories to suit every need. With a deep passion for the sport, Buy Jersey Kit aims to connect fans with their love for the game by offering high-quality products at competitive prices.

  • Website: Buy Jersey Kit
  • Industry: E-commerce (Football Apparel & Gear)
  • Target Audience: Football players, fans, and enthusiasts in India.

Objective


To increase online sales, improve brand awareness, and maximize return on ad spend (ROAS) through a well-structured Meta Ads strategy.

Strategy and Execution


  1. Campaign Objectives:

    • Catalogue Sales: Promoted an extensive collection of jerseys and accessories.
    • Video Sales: Used engaging videos to demonstrate product quality and drive sales.
    • Seasonal Promotions: Highlighted new arrivals and exclusive collections.
  2. Creative Content:

    • Dynamic Product Ads: Featured top-performing products with high-quality visuals.
    • Video Content: Showcased football culture, product usage, and brand story.
    • Carousel Ads: Highlighted multiple product categories to appeal to a broad audience.
  3. Audience Targeting:

    • Interest-Based Targeting: Reached football fans, club supporters, and gear collectors.
    • Lookalike Audiences: Utilized data from existing buyers to target similar potential customers.
    • Geo-Targeting: Focused on metro cities and football hubs across India.
  4. Optimization Techniques:

    • Monitored key metrics like cost-per-purchase and ROAS to optimize campaigns.
    • Increased budgets for high-performing ad sets to scale conversions.

Results Overview


From the provided Meta Ads data:

  • Total Reach: 982,388 unique users reached across campaigns.
  • Impressions: Achieved 1,375,344 impressions, ensuring strong visibility.
  • Conversions: 215 website purchases were achieved.
  • Ad Spend Efficiency:
    • Total Spent: ₹188,920.85
    • Average Cost Per Purchase: ₹876.64
    • Average ROAS: 5.77

Top Campaign Highlights


  • "Catalogue Sales" Campaign:
    • ROAS: 6.53
    • Purchases: 27
    • Cost Per Result: ₹842.32
  • "Plain White Background Campaign":
    • ROAS: 5.90
    • Purchases: 19
    • Cost Per Result: ₹1,035.15
  • "New Season + Retro Jersey" Campaign:
    • ROAS: 6.12
    • Purchases: 16
    • Cost Per Result: ₹1,087.09

Key Insights


  1. Creative Formats Drive Engagement: Video and carousel ads effectively showcased the products, leading to increased conversions.
  2. Strong ROAS: An average ROAS of 5.77 demonstrated efficient ad spend and profitability.
  3. Dynamic Targeting: Leveraging interest-based and lookalike audiences expanded the reach and captured a highly engaged audience.

Summary


Buy Jersey Kit’s Meta Ads campaigns successfully increased sales, built brand awareness, and reached a large audience of football enthusiasts. By leveraging dynamic creatives, targeted campaigns, and precise optimization, BeBran Digital demonstrated the power of Meta Ads for scaling e-commerce businesses.

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Frequently Asked Question

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