Case Study:
Social Media Ads

Overview

Proptension is a trusted property management service provider that specializes in offering hassle-free solutions for asset management and maintenance to homeowners. Their mission is to simplify property ownership by managing the challenges of property upkeep and rental management.

Objective

Proptension partnered with BeBran Digital to increase their lead generation efforts via Meta Ads. The goal was to target homeowners in specific locations, including Bangalore and Chennai, as well as expatriates seeking reliable property management services in India.

Challenges

• Diverse Target Groups: Engaging a wide range of audiences, from corporate clients to family groups and pilgrims.
• Cost-Effectiveness: Maintaining a competitive cost per lead (CPL) while covering multiple service segments.
• Competitive Market: Standing out in the crowded transport rental and hiring industry.

Strategy

We adopted a structured and targeted approach to maximize lead generation efficiency:

1. Audience Segmentation:
   • Divided campaigns by geographic location (e.g., Bangalore, Chennai, and expatriate-focused targeting).
   • Developed specific ad sets tailored to the needs of homeowners and non-resident Indians (NRIs) seeking property management solutions.
2. Creative Development:
   • Designed eye-catching ad creatives emphasizing Proptension’s unique value proposition: “Hassle-free Property Management,” “Maximized Rental Income,” and “Transparent Services.”
   • Focused on conveying trust and reliability with professional visuals and concise messaging.
3. Optimization Tactics:
   • Implemented A/B testing for creatives, headlines, and targeting parameters to identify the best-performing variations.
   • Adjusted budgets in real time to allocate resources to high-performing campaigns.
   • Used Meta’s lead optimization tools to improve the quality and relevance of leads.

Result

From September 2024 to November 2024, Proptension achieved significant results across five key campaigns:

Campaign Highlights:

• Proptension October Lead Campaign: Delivered the highest number of leads (217 leads at ₹90/lead), demonstrating exceptional efficiency.
• Bangalore Lead Campaign: Achieved cost-effective results with 103 leads at ₹100/lead.
• Chennai Lead Campaign: Performed consistently with 83 leads at ₹102/lead.
• Expat Campaign: Focused on NRIs, this campaign achieved niche targeting with a small budget, securing 2 leads at ₹1,023/lead.

Key Insights

• Granular Targeting Works: Localized campaigns targeting Bangalore and Chennai yielded high engagement and cost efficiency.
• Creative and Messaging: Trust-building visuals and clear messaging significantly influenced lead conversions.
• Budget Allocation: Focused allocation of resources to campaigns with the highest ROI resulted in substantial savings while maintaining performance.

Client Testimonial

"Working with BeBran Digital has been a game-changer for our business. Their expertise in crafting targeted campaigns has not only brought us a steady stream of leads but also positioned Proptension as a trusted brand among property owners. We look forward to scaling these efforts further!"
— Proptension Team

Summary

This case study showcases how a thoughtful and data-driven Meta Ads strategy helped Proptension exceed its lead generation targets. By delivering measurable results, BeBran Digital reinforced its reputation as a leading partner for digital marketing success in the property management space.