Business Overview


Kanhai Jewels, established in 2001 and based in Mumbai, is a premier manufacturer and wholesaler of Indian and Western trendy jewellery. Their extensive product range includes Antique Jewellery, Kundan Jewellery, American Diamond (CZ) Jewellery, Polki Jewellery, Meena work Jewellery, Temple Jewellery, Thewa Jewellery, and Western Jewellery. Renowned for exceptional customer satisfaction, Kanhai Jewels offers intricately designed fashion jewellery in various captivating designs and colours at competitive prices. With a global presence, they export traditional Indian jewellery to countries including the USA, UK, Canada, and Singapore.  Their commitment to quality and service has established them as a trusted name in the imitation jewellery industry. 

Results Overview


Kanhai Jewels E-Commerce Campaign Results (May 21 – Aug 22, 2023)

  • Total Conversions: 244 purchases across multiple campaigns.
  • Revenue Generated: ₹4,870,000 in total sales value.
  • Return on Ad Spend (ROAS): An impressive ROAS of 6.1, showcasing strong profitability.

Campaign Performance Highlights:

  1. High ROAS: Achieved an average ROAS of 6.1, ensuring a robust return on the advertising budget.
  2. Cost Efficiency: Delivered conversions at a well-optimized cost, reflecting efficient use of resources to maximize outcomes.
  3. Sales Impact: The campaigns significantly contributed to revenue generation with ₹4.87 million total revenue.

Additional Metrics:

  • Total Ad Spend: ₹799,000.
  • Audience Reach: Engaged a wide audience base effectively, leading to consistent sales and conversions.

This campaign demonstrates the effectiveness of strategic ad planning, emphasizing cost efficiency, high returns, and exceptional performance in driving e-commerce sales for Kanhai Jewels.

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