ICATInstitute

Results Overview


Campaign Objective

Generate leads and drive high-intent website actions for job-oriented courses such as Tally, Excel, and computer accounting programs, supported by traffic campaigns to boost visibility and engagement.

 

 

Performance Summary 

Total Campaigns Tracked: 6

Reporting Period: 11 Sep 2025 – 18 Nov 2025

Total Amount Spent: ₹17,049.11 (rounded from all campaign spends combined)

 

 

Key Results

Traffic Campaigns

  • Total Landing Page Views:

    • 2,547 (23 October Traffic – Excel)
    • 2,635 (23 October Traffic – Tally)
       → Combined LP Views: 5,182

       
  • Cost per Landing Page View:

    • ₹1.04
    • ₹1.19
       → Extremely Efficient Traffic Delivery
       

Lead Campaigns

  • Active lead campaigns (1st Nov – Tally & Excel) are under Highest Volume, focused on maximizing lead delivery
  • Results imported as “Multiple conversions” (no direct CPL visible)
     

Reach & Impressions

  • Total Reach Across All Campaigns: 270,000+
  • Total Impressions: 400,000+
  • A strong impression-to-reach ratio indicates repeated exposure for brand recall
     

Campaign Highlights

  • Traffic campaigns performing exceptionally well, delivering high-quality landing page views below ₹1.20 per view, which is excellent for an educational niche.
  • Lead campaigns optimized for Highest Volume show steady spend distribution and stable delivery.
  • Visibility campaigns helped ICAT maintain strong regional presence among students seeking job-ready computer courses.
  • Balanced setup of LeadGen + Traffic campaigns created a complete funnel:
    Awareness → Website Visits → Course Interest → Lead Submission.
     

What Our Clients Say About Us

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