16 Proven Tactics to Skyrocket Your Website Traffic

Conventional, forceful marketing strategies are on the wane as brands shift towards creating and nurturing their digital media platforms through content publication.

The potency of content marketing is undeniable. According to Demand Metric, it costs 62% less than traditional marketing while drawing in three times the number of potential customers.

However, this approach is far from novel. For centuries, brands have employed storytelling techniques to captivate and maintain their customer base. Custom publishing can even be traced back to cave paintings dating as far back as 4200 BC.

Currently, the entry barrier for brands to commence their publishing journey is quite low. All you really need to do is install WordPress and establish your presence on social media platforms to kickstart the process.

However, it's important to realize that simply starting a blog and putting out content won't automatically draw in your desired audience. The sheer volume of blog posts being published daily is staggering, as illustrated by a snapshot from Worldometers at the time of this post.

Jayson DeMers, the founder of Audience Bloom, aptly points out that the true value of content marketing lies in its distribution. Mere publication and hope won't suffice to attract your audience to your website. You must actively engage with the individuals who would find your content interesting.

Now, the question is, where can you locate these individuals? The answer lies in specialized communities on social media platforms and various forums.

Let's delve into 16 advertising strategies across different platforms and explore the most effective methods to generate website traffic through them.

Visual content plays a pivotal role, comprising as much as 93% of all human communication.

You can engage your target audience's visual learning capabilities by sharing infographics and brief videos. 

Let's explore both options.

1. Infographics: These visual tools have gained significant popularity among B2B marketers. Their usage has surged by 11% this year, going from 51% last year to 62%. Infographics also serve as effective link bait.

For instance, Buffer utilized an infographic created by Post Rocket in their article discussing Facebook's organic reach. Within the post, they seamlessly integrated contextual links to Post Rocket.

Repurposing your content into an infographic couldn't be simpler:

1. Begin by jotting down the main takeaways from your article.

2. Utilize a user-friendly drag-and-drop tool such as Infogram or Piktochart.

3. Ensure that the infographic aligns with your brand's aesthetics and blog design.

4. If you're open to investing around $500, consider hiring a designer from Dribbble.

5. Now, onto the crucial step – distribution. You can showcase your infographic in any of these infographic directories.

Here is a list of over 100 infographic directory websites. However, exercise caution when choosing where to publish your infographics. Avoid sharing them on low-quality websites. Adam Connell, known for Blogging Wizard, adopted an intriguing strategy. He observed that a concise expert post on his blog garnered positive feedback.

Upon realizing the increasing popularity of his post, Adam decided to contact TweakYourBiz regarding the possibility of republishing it.

What's truly remarkable is that he successfully forged a collaboration with 24Slides, allowing them to repurpose his post as an infographic at no cost.

This repurposed version garnered an impressive 22,000 visitors and was shared more than 2,000 times.

Infographic marketing operates without strict regulations.

2. Videos:  One billion internet users tune into online videos daily.

Videos are particularly favored by mobile device users.

Explore YouTube's mobile device statistics, as it ranks as the world's second-largest search engine.

You can harness the power of the video revolution by transforming your written content into engaging videos, complete with a compelling call to action at the conclusion to ensure continuous traffic to your website.

Consider visiting Entrepreneur.com for inspiration. They consistently release weekly video summaries featuring their contributing authors.

Furthermore, don't limit your video distribution to a single platform. Expand your reach by sharing your videos on other platforms like Vimeo and Viddler.

To kickstart your journey into repurposing your blog posts into videos, be sure to read this informative post.

Email serves as a personal communication channel. Those who provide you with their email addresses have established a meaningful connection with you.

It's not surprising that when it comes to acquiring new customers:

Emails are 40 times more efficient than the combined effectiveness of Facebook and Twitter.

Subscribers to your email list are your initial audience, often the ones who kickstart the sharing of your content on social media platforms.

If you haven't started yet, it's high time to begin growing your email list.

Consider sending out a weekly newsletter to your subscribers, similar to what Entrepreneur Magazine does.

Or send them an update for every new post

Certain individuals prefer not to leave their emails unopened, which is why they pay close attention to the content within their inbox.

Leo Babauta, the creator of Zenhabits, possesses a deep understanding of his target audience. Recognizing that his subscribers enjoy reading emails, he includes the entire blog post within the body of each email he sends to them.

You have the option to repurpose your most popular blog posts into an email course.

Take a look at Buffer's accomplishments from their email drip campaign:

They garnered an impressive 18,185 sign-ups and achieved an outstanding open rate of nearly 60%.

SlideShare stands as the largest hub for creating presentations, yet it remains a relatively untapped resource for marketers.

With a monthly audience of over 50 million unique visitors,

Furthermore, the SlideShare team actively champions outstanding presentations, featuring them on their social media profiles and prominently showcasing them on their homepage.

Below are the guidelines for initiating your journey with SlideShare:

Step 1 - Craft visually appealing slides that condense the main highlights of your blog post. Dedicate extra effort to enhancing their design.

Step 2 - Implement SEO strategies: Incorporate keywords thoughtfully within the title and description. Leveraging long-tail keywords within your slides can yield excellent results, including improved visibility on Google.

Step 3 - Share your SlideShare presentation across your social media platforms and consider incorporating it into your blog post.

Step 4 (optional) - If the presentation is pertinent to your professional background, you may choose to include it in your LinkedIn profile summary.

They appear as clickable links on your profile.

Here's the type of content that works particularly well on SlideShare.

BuzzFeed boasts a monthly audience of millions of viewers. Moreover, an impressive 50% of their website visitors fall within the 18-34 age demographic.

Achieving publication on BuzzFeed can significantly enhance your visibility and positively influence your search engine rankings, given its impressive Domain Authority of 94.

Surprisingly, gaining this exposure is more attainable than you might imagine. BuzzFeed offers a community section where content from its vast user base is featured.

What's even better, BuzzFeed actively promotes outstanding community-contributed stories. They share these stories on social media platforms and showcase them on their homepage.

To maximize your chances, ensure that you tick the "Suggest For Community Feature" box before publishing your post. You can suggest one post per day.

Can the concept of BuzzFeed Community publishing benefit your brand? 

Furthermore, companies such as HarperCollins incorporate it into their marketing strategies.

One remarkable illustration can be seen in the case of Matthew Barby.

Matthew Barby achieved an impressive feat by garnering 10,000 page views and attracting a handful of subscribers to his blog through his featured story on BuzzFeed's front page.

His content initially gained recognition within the community section and was further highlighted by BuzzFeed, ultimately earning it a prominent spot on the community front page.

Then on the front page of the categories.

And finally on the BuzzFeed homepage.

Matthew's BuzzFeed article was viewed 146,000 times.

Don't assume that merely posting an excellent story will automatically land you on the front page of BuzzFeed. To enhance your odds, consider these recommendations from Matthew Barby:

1. Avoid excessive self-promotion.

2. After successfully passing the moderation stage, make an effort to boost your post's social media traffic, consequently improving your BuzzFeed Social Lift Score.

Matthew employed paid advertising across platforms like Reddit, StumbleUpon, Facebook, and Twitter to enhance his social lift.

3. Approach your content as if it were a blog post. Reach out to influencers and BuzzFeed contributors, informing them about your article. This will boost engagement on your post.

Below, you'll find the email address Matthew employed for this purpose.

When it comes to SEO basics, remember not to insert irrelevant links or employ keyword-stuffed anchor texts. Additionally, avoid using copyrighted images. Lists tend to perform exceptionally well on BuzzFeed.

Reddit stands as a colossal online community forum, proudly showcasing its remarkable Alexa Rank of 30.

Harnessing Reddit for website traffic can be highly lucrative, but exercising caution is paramount.

Reddit's user community strongly despises spammers and tends to be skeptical of marketers in general.

Stratupbros articulates this sentiment effectively.

Are you unsure if Reddit is a suitable platform for you?

Perhaps these outcomes will help boost your confidence.

Travis garnered 625 signups for his freshly launched product within just 9 days. Additionally, his 3 Reddit posts amassed a total of 1,104 views.

Mateen did a Reddit AMA  (Ask Me Anything, resultingd in 2,000 page views on his blog.

Additionally, his average daily blog traffic increased fivefold (from 20-40 visitors before the AMA to 120-150 visitors after).

Feeling motivated to share your post on Reddit? Excellent!

If you're new to Reddit, I highly suggest taking a look at my comprehensive Reddit Marketing Guide. It's a valuable resource to get you started.

Furthermore, I've got some expert tips to help you make the most of your Reddit marketing efforts.

Before you start posting content, it's essential to have an appealing Reddit profile. Here are some steps you can take to craft an effective one:

Let's dive into the details and make your Reddit marketing experience a success.

Before you post, look at what content  is well received in your target sub-Reddits .

Here are some species that Spencer Haws says  do well.

John Smith  advises you not to devote yourself to the larger sub-Reddits. Many marketers are already targeting this.

Ensure that your Reddit post titles are both informative and sufficiently lengthy, with a maximum limit of 300 characters. Incorporating numbers into your titles can also be beneficial. Here are a few illustrative examples. Please use the English language for your posts.

Avoid posting during high-traffic periods, as older posts tend to dominate the top positions.

Utilize a subreddit traffic analysis tool to ensure your posts are timed correctly.

As per Spencer's insight, receiving an upvote generally results in attracting 2-5 visitors.

Here is the skeleton of a Reddit post that can get you 10,000 page views .

Below is a compilation of 750 well-liked subreddits categorized by industry, courtesy of Siege Media.

When sharing your content on Reddit, aim for a natural and organic posting approach, rather than flooding all at once.

Consider enlisting the support of your friends on social networks to garner a few initial upvotes. Alternatively, you could explore the option of purchasing upvotes on Fiverr, though it's crucial to exercise caution when selecting a provider.

Greg Hopkins managed to achieve an impressive milestone of 80,000 views on a recent YouTube video by leveraging Fiverr to purchase upvotes. In addition to this, he also obtained 400 email opt-ins.

Below is Greg's Reddit post.

When your Reddit post garners a significant number of upvotes, typically exceeding 10 or more, it transforms into a do-follow link. Additionally, you have the ability to customize the anchor text for the link.

Spencer Haws, for instance, managed to secure a backlink with a PA (Page Authority) of 48 from Reddit. He has detailed his strategy in the following account.

Are you interested in finding a quicker way to boost your online presence? Consider purchasing pre-existing Reddit accounts with a strong karma history. 

Just like Ryan Stewart, who invested in two well-established Reddit accounts, you can significantly increase your website's traffic through Reddit by doing the same.

Chances are, you've come across an article by Oliver Emberton in your Facebook or Twitter feed.

One of Oliver's most popular articles, titled "Life is a Game," went viral with an astonishing 644,000 shares on social media platforms.

A significant factor contributing to his success is the unique and engaging way he presents his ideas. Additionally, he incorporates custom images, such as the one shown below, to enhance his content.

However, were you aware that before September 11, 2012:

Oliver was a nobody?

His route to stardom stemmed from a single response on Quora.

Just how impactful can a viral response with 15,300 upvotes be on Quora?

Remarkably, it could secure you a book contract.

All achieved in just five days.

Then he wrote this most viewed answer in Quora history. He used custom images to explain procrastination.

Oliver launched his blog shortly thereafter, although his substantial Quora following remained his primary audience during the initial stages of his blogging journey.

A whopping 94% of B2B marketers utilize LinkedIn to disseminate their content. 

But how do you kickstart your journey on this platform?

One effective strategy to boost your traffic on LinkedIn is harnessing the power of the LinkedIn publishing platform.

An example of this is seen with Matthew Woodward, who repurposed one of his well-received blog posts into a comprehensive 1000-word LinkedIn article.

But before publishing, Matthew made sure to have a landing page  and prospect magnet  ready to attract new subscribers.

The article did well on LinkedIn.

The outstanding aspect is the gigantic conversion rate of 76.15% .

What are the strategies that can help you achieve similar success?

Here are some tips from LinkedIn publishing expert  Brain Lang .

Ready to get started with LinkedIn Publishing?

Then follow these steps from HubSpot .

 You can also look for a dedicated, spam-free LinkedIn group .

Start conversations to share your content. I regularly start conversations in many LinkedIn groups.

If you're able to invest more time, start your own LinkedIn group with tips from the Content Marketing Institute .

The resurgence of podcasts owes much to the rise of internet-connected vehicles, as highlighted by The New York Times.

This revival has prompted 26% of marketers to consider boosting their podcast-related endeavors. However, presently, only 10% are actively utilizing podcasts. This presents a promising opportunity for those looking to tap into this medium.

A huge advantage of podcasts is that your consumers often become regular listeners.

Social Media Examiner offers both audio and text versions of at least one blog post each week.

Brian Clark, a highly accomplished blogger, has recently launched a podcast through his Rainmaker platform. These podcasts provide substantial additional benefits for individuals engaged in online marketing.

Are you eager to kickstart your own podcast? Here's a step-by-step guide to get you started:

1. Find Inspiration: First, tap into your creative energy and get inspired to launch your podcast journey.

2. Repurpose Your Best Blog Content: Begin by leveraging your most successful blog posts. Take these valuable insights and content, and transform them into engaging podcast episodes.

3. Enhance Your Delivery: Make sure your podcast has a relaxed and conversational tone. This will help connect with your audience on a personal level.

4. Select a Speaker: You have two options here. You can either hire a skilled speaker on platforms like Fiverr to narrate your podcast episodes, or you can take the mic yourself.

5. Recording Software: If you opt for the DIY approach, use free software such as Audacity to record your episodes. It's user-friendly and powerful.

6. Distribute Your Podcast: Once your episodes are ready, it's time to share them with the world. Upload your podcast to popular directories to reach a broader audience.

With these steps, you'll be well on your way to launching a successful podcast!

Incredibly simple. Your audience can now enjoy your blog post while on the move.

No need to be intimidated. Becoming a featured contributor on the largest blog globally is more attainable than you might imagine.

You may have heard of individuals who secured publication on Huff Po by reaching out directly to Arianna Huffington.

You can initiate your submission process by filling out the Huffington Post blog pitch form. However, it's important to manage your expectations when using this method.

A more effective approach would be to reach out directly to the section editors whose contact information can be found on the About Page. For your convenience, here's a useful directory of Huffington Post email contacts that you can utilize.

Alternatively, you can also engage with Huffington Post through their Twitter accounts. 

Establishing a connection through social media may enhance the likelihood of your post being republished, particularly if it has already gained traction in these online platforms.

Lists and headlines that pique curiosity are more likely to gain acceptance.

Sharing just one captivating image has the potential to draw in thousands of enthusiastic visitors from Pinterest. According to Shareholic, Pinterest ranks as the second most influential social media platform for driving website traffic.

If you have a lifestyle brand (fashion, interior design, and crafts), Pinterest is a goldmine.

Here are tips from Boost Blog Traffic on how to build your fans on Pinterest.

To enhance your odds of achieving success, let's delve into some more specific suggestions.

Ensure that you direct Pinterest users back to your website by incorporating the original URL within your Pin descriptions.

If your website receives numerous shared pins, they will receive greater visibility in Pinterest's primary feed.

Pinterest experiences significant mobile traffic, so it's essential to optimize your images for both mobile and desktop devices.

Add a “Pin it” button to your website to make sharing possible.

Opt for taller images to increase the number of repins.

Expert Tip: Utilizing vertical images can significantly boost the traffic to your blog articles.

Maximize space efficiency by adding a tiny 1-pixel square image, both in terms of length and width, following your primary image within your blog post.

To discover additional helpful tips, consider checking out Buffer's video guide.

Take inspiration from social media influencer Kim Garst on building your Pinterest board. Kim consistently pins her blog posts, resulting in impressive user retention rates.

You can also introduce your blog authors like The Next Web.

Wish Pond  explains how introducing your authors improves your relationship with your audience.

Run a Pinterest contest. This can increase your website traffic by 167% 

Twitter may be a veteran player in the marketing game, but its effectiveness remains undeniable, especially with a staggering 100 million daily active users. Let's break it down:

1. Keep your tweets concise, with fewer than 110 characters, to achieve a remarkable 17% increase in user retention.

2. Enhance the visibility of your tweets by incorporating just 1 or 2 hashtags.

Send 1 to 4 tweets per day.

Use images in your tweets .

Infographics  are particularly popular on Twitter

Tweets with links get 86% more clicks.

Here is Andrew McCauley's action plan to triple his traffic with Twitter .

Popular websites such as BuzzFeed, Distractify, and ViralNova receive a significant portion of their traffic thanks to Facebook. Disregarding Facebook is not an option, as it accounts for a substantial 25% of all website traffic.

I understand that the decreasing organic reach of Facebook pages can be challenging for marketers. However, there are ways to combat this trend with creative approaches.

One effective approach is to allocate resources to Facebook ads in order to provide an initial push to your blog posts. This method has proven highly effective, as demonstrated by BuzzFeed, which invests millions in Facebook advertising.

For instance, Jon Loomer employs a strategy where he promotes his posts by creating lookalike audiences and specifically targeting individuals who have visited his website within the last 30 days. He consistently applies this technique to every blog post using Facebook's Power Editor.

Here's another great suggestion from John: Consider excluding individuals who have already viewed your promotional post. There's no need to display the same post to them again.

Certain bloggers, such as Bamidele, actively keep an eye on the fresh backlinks they receive, and they often leave comments on my posts to express their gratitude for the links.

However, once I've published the post, I reach out to all the individuals I've included links to.

A considerable number of them go on to share my post across their social media platforms, significantly expanding its reach.

I strongly suggest you follow suit.

To enhance your outreach efforts, consider utilizing tools such as Buzzstream.

Another valuable outreach tool is Onalytica. Depending on the subject matter of your content, it can provide you with a list of influential thought leaders.

In our previous discussion, we delved into the distribution of your content within Reddit, renowned as the largest online community. However, in addition to Reddit, there are specialized forums and communities that provide distinct advantages due to their highly targeted audience.

Ensure that the community you choose is actively engaged. It's crucial not to merely drop a link to your content; instead, accompany it with a description of how your content can be valuable to the community. Establish a connection with the community members by engaging in discussions related to industry topics that pique your interest.

Always adhere to the community's rules and guidelines, as deviating from them could lead to potential blocks by the moderators.

Here are a few noteworthy communities tailored for internet marketers and small businesses:

1. Inbound.org - This community is renowned as the most intelligent inbound marketing hub, boasting a substantial and attentive audience.

   Take a look at Dharmesh Shah's Ask Me Anything (AMA) session on the subject of building a startup through inbound marketing. This thread has garnered 238 upvotes and an impressive 28,688 views to date.

Read Inbound's official guide  before posting your content here.

You can learn more from this analysis of 1,300 Inbound.org submissions.

Biz Suga - An excellent hub for connecting with fellow entrepreneurs and marketers who share your interests, boasting a community of over one million members.

Submitting top-notch content can elevate your chances of being showcased in the prestigious Biz Sugar Top 10 newsletter.Beyond sharing your own content, actively participate in discussions around other posts, and you might earn recognition as the "Contributor of the Week."

You have a couple of options here:

• Option 1: You can follow a similar path.

• Option 2: Take your strategy up a notch by exploring non-English blogs as platforms to share your top-notch blog posts.

The advantage of targeting these niche language markets is the reduced competition, increasing the likelihood of your content being accepted for publication.

Ideally, approach blogs in a language you are proficient in. To do this, use the local Google domain of the respective country, but remember to communicate in English when reaching out to them.

I found this list article while searching for “The Top Marketing Blogs in France”.

Publishing your content on these specialized non-English blogs opens up the door to a completely new audience.

Have you considered adding a checklist as an enhancement to your upcoming blog post? If not, you can still provide a summary of your article, or better yet, make the entire post available in a printable format.

This approach signals to your audience that your content is valuable even when offline. It allows readers to save and share your content with colleagues or friends, increasing the chances of recommendations and wider distribution.

Wouldn't you appreciate this kind of exposure? I certainly would. So, why not install a plugin like WP-Print to enhance your readers' connection with your content?

In conclusion, it's essential not to limit your content marketing efforts to the mere act of hitting the publish button and sharing your content on a few social media platforms. Shockingly, only 21% of B2B marketers and 23% of B2C marketers believe they are effectively measuring the return on investment (ROI) of their marketing campaigns.

Instead, consider taking a more strategic approach. Begin by distributing your content using the tactics I've outlined in this post. One valuable tool at your disposal is Google Analytics' referrals section, which allows you to track metrics such as page views, session duration, and conversions from various sources.

By analyzing this data, you can identify which platforms and strategies yield the best results for your business. Allocate more of your time and resources to these high-performing channels, and focus on creating content that promises a substantial ROI.