Pay Per Click (PPC) Services

PPC ads are a keyword-based marketing tactic. Pay-per-click advertising agencies are often associated with one or many advertising companies and networks. For instance, Google Ads, Meta Ads, Adroll, and so on. Depending upon the platform we choose to run these ads, their terms and conditions and pricing can vary. Search engines essentially make use of an auction/bid-based ranking system to place your advertisement. While Meta and other platforms do support that, in addition, they offer their custom plans and strategies based on the geography, target audience, and number of people you want to reach.

Pay-per-click advertising services are used by a majority of industries to attract and improve their user base. It is one of the simplest marketing tactics that helps you find a relevant audience and user base without investing money in surveys. Pay-per-click advertising can be a critical tool if you are new to the industry, if you are looking to achieve break even, if you are looking for an entry to a new market, or if you want to expand your user base to a new geographical area. Irrespective of being a startup or a large-scale business, PPC marketing services can be the perfect solution for all your advertising needs.

There are multiple options available to form a strategy to boost the exposure of your business. Depending on your goals, you can choose between search ads, display ads, social ads, google shopping ads, remarketing ads, In-stream ads, Gmail-sponsored promotions, Local services ads, Local search ads and Amazon PPC ads. Since these variations and varieties can create confusion among businesses, our team of PPC experts can help you find and formulate a strategy based on your requirements and within your ad budget. Finding the balance between diversified strategy and cost per click is essential to ensuring that your finances are not overburdened.

Depending upon your company profile and the ad network. A PPC marketing company campaign can cost you anywhere between $15,000-$20,000 / month. Since it is a considerable amount of money to be spent on advertising, in order to maximize your profits while minimizing the expenditure, PPC ads should be handled and run by professional pay-per-click advertising agencies like us; we have a dedicated team of SEO experts and advertising managers that can guide you through the various profiles and help you make informed decisions based on your requirements, target audience and PPC budget.

Search engine’s pay-per-click advertising service allows companies like yours to bid on keywords for a chance to be displayed in the search results. So, if you win that bid, whenever the keyword is queried, your webpage will be displayed on the top. Every search engine provides you with great flexibility regarding targeting, keywords, and geography. Most search engines make use of a complex formula that involves the quality score and your bid. The bid refers to the amount you are willing to pay for each click. The higher the bid, the greater the chance of being featured at the top.

Since search engines want to serve users with relevant results, they account for the quality analysis score to determine the best advertisements to be displayed for a particular user query. This Quality score is based on the user experience of your website, the relevance of the keyword to the website, and the expected click-through rate. Search engines multiply your bid and the QA score for your website. If there are multiple websites with bids on the same keyword, they will all be ranked based on their score. The top 3 websites will be ranked accordingly in the search engine result pages, and others will be omitted.