Capturing high-intent customers for premium jewelry.
Optimizing shopping ads for better product visibility.
Converting hesitant shoppers through targeted remarketing.
Campaign Results:
9.8
ROAS
+553%
Impression
+296%
Reach
+216%
Leads Generate
Overview
Giovis is Malaysia's first female-focused jewelry brand specializing in premium titanium pieces. Renowned for its signature imported titanium, Giovis offers elegant and durable jewelry that combines style and quality. With a strong emphasis on craftsmanship, Giovis aims to set a new standard in the jewelry market.
Objective
Giovis partnered with BeBran Digital to drive online sales and enhance its brand visibility across Malaysia. The goal was to achieve high-quality conversions and a strong return on ad spend (ROAS) using Google Ads.
Strategy
To achieve these objectives, we implemented a multi-faceted Google Ads strategy tailored for Giovis:
Search Campaigns:
Targeted keywords with high intent, such as “buy titanium jewelry Malaysia,” “premium women’s jewelry,” and “durable necklaces for women.”
Focused on capturing purchase-ready audiences searching for high-quality jewelry.
Shopping Campaigns:
Created optimized product feeds to showcase Giovis’s signature titanium pieces in Shopping Ads.
Highlighted bestsellers and new arrivals with visually appealing images and detailed descriptions.
Remarketing Campaigns:
Retargeted visitors who browsed the website but didn’t make a purchase.
Used tailored ads emphasizing discounts, free shipping offers, and product quality to encourage conversions.
Performance Optimization:
Monitored key performance indicators daily to ensure budget efficiency.
Focused on maximizing ROAS and lowering cost-per-conversion through strategic bid adjustments and audience refinement.
Results
Between January 23 and March 24, 2024, Giovis achieved exceptional results through Google Ads:
Metric
Performance
Ad Spend
RM 1,868
Return on Ad Spend (ROAS)
9.8
Total Sales Revenue
RM 18,306
Conversions
321
Campaign Highlights:
Achieved an impressive ROAS of 9.8, ensuring a high return on investment.
Generated RM 18,306 in sales from a minimal ad spend of RM 1,868.
Secured 321 conversions, demonstrating the effectiveness of targeted campaigns.
Key Insights
Search Campaigns Capture High Intent: Carefully selected keywords brought in ready-to-purchase customers, driving high-quality traffic.
Remarketing Converts Hesitant Shoppers: Tailored remarketing ads were pivotal in converting potential customers who initially abandoned their shopping journey.
Client Testimonial
"BeBran Digital has been a fantastic partner in helping us grow our online presence and sales. Their Google Ads strategy delivered remarkable results, and we’ve seen a significant boost in conversions in just two months. Highly recommended!" — Giovis Team
Summary
This case study demonstrates the power of a strategic, data-driven Google Ads approach in driving exceptional sales growth for e-commerce businesses. By understanding Giovis’s unique positioning and leveraging effective campaigns, BeBran Digital successfully enhanced the brand’s market reach and achieved outstanding results.
What our clients say about us
Sakshi Sharma
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Mohini
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Outstanding reviews
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Rahul Jain
BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.
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Sneha Verma
Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.
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Deepak Sinha
The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.
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Pooja Nair
BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.
frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
