Gullborgen is a renowned jeweler specializing in gold, silver, and diamond products. With a legacy of hand-picking exquisite jewelry from fairs across Norway and abroad, Gullborgen also offers bespoke services through their in-house goldsmith, crafting and repairing jewelry tailored to customer preferences.
Objective
Gullborgen partnered with BeBran Digital to enhance their online sales using Google Ads. The primary goal was to generate high-value sales efficiently and to establish their e-commerce store as a go-to destination for jewelry shoppers in Norway.
Strategy
To achieve Gullborgen’s objectives, we implemented a comprehensive Google Ads strategy:
Search Campaigns:
Focused on high-intent keywords such as "buy gold jewelry online," "custom diamond rings," and "goldsmith services Norway."
Created ad groups for specific product categories like gold, silver, and diamond jewelry.
Dynamic Remarketing Campaigns:
Retargeted users who visited the website but didn’t complete purchases.
Showcased personalized product ads based on users’ browsing history.
Shopping Campaigns:
Highlighted Gullborgen’s premium jewelry products in Google Shopping Ads.
Optimized product feeds with compelling titles, descriptions, and high-quality images.
Performance Tracking and Optimization:
Monitored campaigns in real-time, optimizing for ROAS (Return on Ad Spend).
Used bid adjustments to prioritize high-performing keywords and demographics.
Results
From November 1 to November 30, 2024, Gullborgen achieved remarkable results with their Google Ads campaigns:
Metric
Performance
Ad Spend
Kr 9,949
Return on Ad Spend (ROAS)
13.4
Total Sales Revenue
Kr 133,000
Conversions
44
Campaign Highlights:
Achieved an exceptional ROAS of 13.4, demonstrating highly efficient ad spend.
Generated Kr 133,000 in sales while keeping the total ad spend under Kr 10,000.
Successfully converted 44 high-value customers, underscoring the effectiveness of targeted campaigns.
Key Insights
Search Ads Drive Intent-Driven Purchases: The search campaigns targeting high-value keywords played a critical role in driving conversions.
Dynamic Remarketing Works: Retargeting campaigns helped convert users who showed interest but did not make an immediate purchase.
Efficient Budget Allocation: Focusing the budget on high-performing campaigns ensured maximum ROI.
Client Testimonial
"Working with BeBran Digital has transformed our e-commerce sales. Their expertise in Google Ads not only drove significant sales but also optimized our spending to achieve an incredible ROAS. We are excited to see how we can grow further together!" — Gullborgen Team
Summary
This case study highlights the power of a data-driven, strategic Google Ads campaign in driving outstanding results for e-commerce businesses. BeBran Digital successfully positioned Gullborgen as a leader in the online jewelry market, achieving remarkable sales and ROI within just one month.
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frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
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