Case Study:
Google Ads

Monrougir Ecommerce

Google Ads: Monrougir - Ecommerce
Challenges:
  • Balancing cost with maximizing conversions.
  • Optimizing ROAS with limited ad spend.
  • Targeting high-intent yet diverse audiences.
     
Campaign Results:
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2.6
ROAS
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+463%
Impression
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+313%
Reach
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+176%
Leads Generate

Overview

Monrougir is a dynamic e-commerce platform built by a team of passionate developers and entrepreneurs. The platform offers a wide range of products, aiming to create a seamless shopping experience where customers can effortlessly find what they need. Monrougir partnered with BeBran Digital to enhance their sales and brand visibility online.

Objective

The primary goal was to generate sales effectively while achieving a healthy return on ad spend (ROAS) using Google Ads. The challenge was to optimize campaigns to balance cost efficiency and maximize conversions.

Strategy

Our approach was carefully designed to drive measurable results for Monrougir:

Campaign Structuring

  • Divided campaigns based on product categories and user intent.
  • Created campaigns targeting high-conversion keywords and audiences.

 

Targeting and Segmentation

  • Used a mix of demographic, geographic, and behavioral targeting to reach the ideal audience.
  • Leveraged Google’s dynamic search ads to capture users searching for related products.

 

Ad Creatives and Copy

  • Designed compelling ad creatives highlighting Monrougir’s product variety and affordability.
  • Used promotional messages like discounts and limited-time offers to drive urgency.

 

Performance Optimization

  • Focused on real-time optimization by analyzing ad performance metrics.
  • Adjusted bids and budgets to maximize ROAS and conversions.

Results

From January 20 to March 21, 2023, Monrougir experienced exceptional performance through Google Ads:

MetricPerformance
Ad Spend₹519,000
Return on Ad Spend (ROAS)  2.6
Total Sales Generated₹1.35M
Conversions900

 

Campaign Highlights:

  • Achieved 900 conversions while maintaining a ROAS of 2.6, highlighting cost-effective campaign management.
  • Generated ₹1.35M in revenue, directly contributing to Monrougir’s growth.

 

Key Insights

  • Data-Driven Optimization: Regular performance monitoring allowed us to refine targeting and improve conversion rates.
  • Strategic Ad Copy: Crafting personalized and attractive ad copy resonated with the target audience, leading to higher engagement.
  • Focused Targeting: Leveraging Google’s tools for dynamic and audience targeting ensured we reached users with a high intent to purchase.

Client Testimonial

"BeBran Digital has been an exceptional partner in scaling our e-commerce business. Their expertise in Google Ads helped us achieve significant sales growth while maintaining profitability. We are excited to continue this partnership!"
Monrougir Team

Summary

By implementing a structured, data-driven approach, BeBran Digital successfully helped Monrougir achieve remarkable sales and growth. This case study underscores the importance of strategic campaign design and optimization in driving e-commerce success.

What our clients say about us

Outstanding reviews

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Rahul Jain

BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.

Google
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Sneha Verma

Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.

Facebok
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Deepak Sinha

The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.

Google
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Pooja Nair

BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.

Facebok

frequently asked questions

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.

Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.

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