Overview


Neo-Tokyo is a vibrant e-commerce platform that specializes in Japanese pop culture products, including candy, drinks, figurines, bags, fashion, K-pop merchandise, wall scrolls, key chains, and more. Neo-Tokyo is a go-to destination for fans of Japanese culture and K-pop in Norway, offering unique and exciting items for enthusiasts.

Objective


Neo-Tokyo partnered with BeBran Digital to enhance their online sales and drive conversions through targeted Google Ads campaigns. The primary goal was to maximize revenue while maintaining a highly efficient return on ad spend (ROAS).

Strategy


To achieve exceptional results for Neo-Tokyo, we crafted a comprehensive strategy:

Search Campaigns:

  • Targeted high-intent keywords like “buy Japanese candy,” “K-pop merchandise Norway,” and “anime figurines online.”
  • Focused on capturing traffic from users actively searching for Neo-Tokyo’s product offerings.

Dynamic Shopping Ads:

  • Leveraged Google Shopping campaigns to showcase Neo-Tokyo’s product catalog with high-quality images and descriptions.
  • Optimized the product feed to highlight popular items and seasonal trends.

Remarketing Campaigns:

  • Retargeted users who visited the website but didn’t complete their purchase.
  • Personalized ads based on users’ browsing history and abandoned carts.

Performance Optimization:

  • Adjusted bids and budgets based on campaign performance to allocate resources to high-performing ads.
  • Focused on maximizing ROAS while keeping cost-per-conversion low.

Results


From September 25 to November 27, 2024, Neo-Tokyo achieved impressive results through Google Ads campaigns:

MetricPerformance
Ad SpendKr 8,976
Return on Ad Spend (ROAS)  23
Total Sales RevenueKr 203,000
Conversions466

 

Campaign Highlights:

  • Delivered an incredible ROAS of 23, indicating highly efficient ad spending.
  • Generated Kr 203,000 in sales with under Kr 9,000 in ad spend.
  • Achieved 466 conversions, reinforcing the success of the targeted campaigns.

 

Key Insights

  • High-Intent Keywords Deliver: Search campaigns targeting specific product-related keywords effectively captured users ready to purchase.
  • Dynamic Shopping Ads Drive Visibility: Showcasing Neo-Tokyo’s unique catalog through Shopping ads significantly boosted sales.
  • Remarketing Improves Conversion Rates: Retargeting campaigns converted users who showed interest but didn’t initially complete their purchase.

Client Testimonial


"BeBran Digital has been a game-changer for our business. Their expertise in Google Ads not only helped us reach our target audience but also delivered incredible sales results in just two months. We couldn’t be happier!"
— Neo-Tokyo Team

Summary


This case study highlights the power of a well-planned Google Ads strategy in achieving outstanding e-commerce results. By tailoring campaigns to meet Neo-Tokyo’s unique needs, BeBran Digital drove significant sales and positioned the brand as a leader in Japanese pop culture products in Norway.

What Our Clients Say About Us

Outstanding Reviews

Clutch Reviews

Glassdoor Reviews

Frequently Asked Question

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.

bg shapes bg shapes bg shapes