Diverse Audiences: Engaging corporate clients, families, and pilgrims.
Cost-Effective: Maintaining competitive CPL across service segments.
Market Edge: Standing out in a competitive transport rental industry.
Campaign Results:
23
ROAS
+473%
Impression
+296%
Reach
+256%
Leads Generate
Overview
Neo-Tokyo is a vibrant e-commerce platform that specializes in Japanese pop culture products, including candy, drinks, figurines, bags, fashion, K-pop merchandise, wall scrolls, key chains, and more. Neo-Tokyo is a go-to destination for fans of Japanese culture and K-pop in Norway, offering unique and exciting items for enthusiasts.
Objective
Neo-Tokyo partnered with BeBran Digital to enhance their online sales and drive conversions through targeted Google Ads campaigns. The primary goal was to maximize revenue while maintaining a highly efficient return on ad spend (ROAS).
Strategy
To achieve exceptional results for Neo-Tokyo, we crafted a comprehensive strategy:
Search Campaigns:
Targeted high-intent keywords like “buy Japanese candy,” “K-pop merchandise Norway,” and “anime figurines online.”
Focused on capturing traffic from users actively searching for Neo-Tokyo’s product offerings.
Dynamic Shopping Ads:
Leveraged Google Shopping campaigns to showcase Neo-Tokyo’s product catalog with high-quality images and descriptions.
Optimized the product feed to highlight popular items and seasonal trends.
Remarketing Campaigns:
Retargeted users who visited the website but didn’t complete their purchase.
Personalized ads based on users’ browsing history and abandoned carts.
Performance Optimization:
Adjusted bids and budgets based on campaign performance to allocate resources to high-performing ads.
Focused on maximizing ROAS while keeping cost-per-conversion low.
Results
From September 25 to November 27, 2024, Neo-Tokyo achieved impressive results through Google Ads campaigns:
Metric
Performance
Ad Spend
Kr 8,976
Return on Ad Spend (ROAS)
23
Total Sales Revenue
Kr 203,000
Conversions
466
Campaign Highlights:
Delivered an incredible ROAS of 23, indicating highly efficient ad spending.
Generated Kr 203,000 in sales with under Kr 9,000 in ad spend.
Achieved 466 conversions, reinforcing the success of the targeted campaigns.
Key Insights
High-Intent Keywords Deliver: Search campaigns targeting specific product-related keywords effectively captured users ready to purchase.
Remarketing Improves Conversion Rates: Retargeting campaigns converted users who showed interest but didn’t initially complete their purchase.
Client Testimonial
"BeBran Digital has been a game-changer for our business. Their expertise in Google Ads not only helped us reach our target audience but also delivered incredible sales results in just two months. We couldn’t be happier!" — Neo-Tokyo Team
Summary
This case study highlights the power of a well-planned Google Ads strategy in achieving outstanding e-commerce results. By tailoring campaigns to meet Neo-Tokyo’s unique needs, BeBran Digital drove significant sales and positioned the brand as a leader in Japanese pop culture products in Norway.
What our clients say about us
Sakshi Sharma
Founder, Shanon Exim
Jyoti Kuntal
Marketing Head, LaptopEx
Md. Rehan
Founder, Aspire Appliances
Arpan Katakwar
Founder, Service On Wheel
Mohini
Managing Director, AWT
Md. Rehan
Founder, Aspire Appliances
Outstanding reviews
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Rahul Jain
BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.
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Sneha Verma
Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.
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Deepak Sinha
The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.
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Pooja Nair
BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.
frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
