Competing with well-established woodworking machinery brands.
Targeting businesses and professionals with technical needs.
Focusing on regions with high demand, like Delhi and Ahmedabad.
Campaign Results:
81
Cost Per Lead (CPL)
+457%
Impression
+286%
Reach
+169%
Leads Generate
Overview
Shree Umiya is a pioneer in designing and manufacturing state-of-the-art woodworking machinery. Their product range integrates advanced technology and deep industry knowledge, catering to businesses in the woodworking sector that prioritize efficiency and reliability.
Objective
The goal of the campaign was to drive high-quality leads for Shree Umiya’s woodworking machinery through Google Ads, targeting businesses and professionals searching for advanced equipment.
Challenges
High Competition: Competing against established players in the woodworking machinery market.
Technical Audience: Reaching businesses and professionals with specific technical needs.
Regional Targeting: Focusing on geographies with high demand, such as Delhi and Ahmedabad.
Strategy
To overcome these challenges, the following approach was implemented:
Keyword Targeting: Leveraged high-intent keywords related to woodworking machinery, such as “CNC router suppliers” and “banding machine manufacturers.”
Localized Campaigns: Created ad groups targeting regions like Delhi and Ahmedabad with localized messaging.
Conversion-Focused Ad Copies: Highlighted Shree Umiya’s USPs, including precision engineering, cost-efficiency, and superior after-sales support.
Performance Tracking and Optimization: Conducted A/B testing for ad creatives, adjusted bidding strategies, and refined audience targeting to improve conversion rates.
Campaign Details
The campaigns were segmented into four categories to align with product and regional priorities:
All Machines: Focused on showcasing Shree Umiya’s entire product range.
Delhi | Banding Machine: Targeted businesses in Delhi interested in banding machines.
Ahmedabad | Banding Machine: Highlighted offerings to the Ahmedabad market.
CNC Router: Dedicated to promoting CNC routers across relevant regions.
Performance Metrics
The Google Ads campaign from January 17 to May 1, 2024, achieved:
Total Leads Generated: 739
Impressions: 559,179
Clicks: 14,758
Click-Through Rate (CTR): 2.64%
Cost Per Lead (CPL): ₹80.92
Total Ad Spend: ₹59,802
Key Campaign Performance:
All Machines: Delivered 245 leads at a CPL of ₹63 with a spend of ₹15,500.36.
Delhi | Banding Machine: Generated 197 leads at a CPL of ₹95, spending ₹18,700.94.
Ahmedabad | Banding Machine: Secured 184 leads at a CPL of ₹94, with a spend of ₹17,350.03.
CNC Router: Attracted 113 leads at a CPL of ₹73, spending ₹8,250.47.
Result
Lead Generation Success: The campaign effectively generated 739 leads from relevant audiences, aligning with Shree Umiya’s sales goals.
High ROI: Maintained an average CPL of ₹80.92, demonstrating cost efficiency in a competitive market.
Targeted Reach: Achieved strong engagement and conversions in priority regions, leveraging tailored campaigns.
Summary
The Google Ads campaign for Shree Umiya showcases how a targeted approach can yield measurable results in a niche industry. By focusing on high-intent keywords, regional targeting, and strategic optimization, BeBran Digital delivered a high volume of quality leads, positioning Shree Umiya as a leading provider of woodworking machinery in India.
What our clients say about us
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frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
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Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
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