Case Study:
SEO
E2Language

Overview

E2Language is a leading online provider of English language preparation courses, specifically designed for students preparing for international language proficiency exams such as IELTS, PTE, and TOEFL. They offer personalized coaching, self-paced learning, and a range of resources to help students achieve their desired test scores.

While E2Language offered top-notch courses and resources, they faced challenges with low organic visibility and limited inbound leads. They required a robust SEO strategy to improve their search rankings, attract more students, and drive higher course enrollments.

Challenges

When E2Language approached BeBran Digital, several key challenges were identified:

• Organic Traffic: The website was generating around 10.9K visitors per month, significantly below the potential traffic for highly competitive language exam-related keywords.
• Keyword Rankings: Important search terms like “IELTS preparation online,” “PTE coaching,” and “TOEFL preparation courses” were not ranking on the first page of search results, limiting visibility.
• User Engagement: With high bounce rates (around 72%) and short average session durations (1-2 minutes), the website was struggling to engage visitors effectively.
• Lead Generation: Despite offering valuable online language preparation resources, the site wasn’t generating enough course sign-ups or inquiries.

The main objectives were to increase organic traffic, improve keyword rankings for competitive exam prep terms, boost user engagement, and drive more student enrollments for E2Language courses.

Initial Audit Insights (0-Day Report)

A comprehensive SEO audit revealed several key issues that needed immediate attention:

• On-Page SEO Issues: Meta tags, headers, and title tags were not fully optimized for targeted keywords, affecting the site's visibility for high-traffic terms.
• Content Gaps: The site had limited blog content and lacked in-depth, keyword-optimized pages targeting specific exams, preparation strategies, and success stories.
• Technical SEO Issues: The website had slow page load times, issues with mobile optimization, and inefficient URL structures, all of which impacted both user experience and search engine rankings.
• Backlink Profile: The site lacked a strong backlink profile, limiting its domain authority and preventing it from ranking highly for competitive exam preparation keywords.
• Lead Conversion Issues: The website’s conversion paths (for course sign-ups) were not optimized, and the CTAs (calls-to-action) were not strategically placed.

Strategy

To address these challenges, BeBran Digital implemented a comprehensive SEO strategy that focused on on-page optimization, content creation, technical SEO improvements, and conversion rate optimization.

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: Conducted an extensive keyword research process, identifying high-value keywords like “IELTS preparation online,” “best PTE courses,” and “TOEFL online coaching” for each of the core pages.
   • On-Page SEO Optimization: Optimized title tags, meta descriptions, headers, and content across all relevant pages. Structured internal linking to improve content discoverability and relevance.
   • Technical SEO Fixes: Improved page speed, fixed crawl errors, optimized mobile performance, and implemented an optimized URL structure for better search engine crawling and user experience.
2. Month 3-4: Content Strategy & User Engagement Enhancements
   
   
   • Content Creation: Developed a content strategy that focused on creating in-depth resource pages for each language exam (IELTS, TOEFL, PTE), including exam tips, study plans, and success stories.
   • Blog Development: Launched a blog section featuring articles on exam preparation strategies, tips from top scorers, and how to approach each exam (e.g., “Top IELTS Tips for 2024” and “What to Expect in the TOEFL Speaking Section”).
   • User Engagement Improvements: Enhanced site navigation, introduced clear CTAs (e.g., “Start your Course Today” and “Book a Free Consultation”), and streamlined the registration process to improve conversion rates.
3. Month 5-6: Link Building & Conversion Optimization
   
   
   • Backlink Strategy: Focused on building a strong backlink profile by securing high-quality backlinks from education-related blogs, exam prep forums, and authoritative websites in the education industry.
   • Conversion Rate Optimization (CRO): Optimized the course registration process, added testimonials and case studies to build trust, and increased the visibility of CTAs across high-traffic pages.

Local SEO (if applicable): Ensured the website was optimized for local search queries (e.g., “IELTS coaching in [City]”) by optimizing the Google My Business profile and incorporating local keywords.

Results Achieved

After six months of implementing the SEO strategy, E2Language saw remarkable improvements in key performance metrics:

• Organic Traffic: Increased from 10.9K visitors per month to 23.7K visitors per month, a 117.4% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved almost 2000 competitive keywords such as “IELTS preparation online,” “PTE coaching,” and “TOEFL preparation courses.”
  • Top 10 Positions: More than 4.2K secondary keywords now rank on the first page of Google, significantly enhancing visibility and attracting more targeted traffic.
• User Engagement:
  • Bounce Rate: Reduced from 72% to 48%, a 24% improvement in engagement, indicating users were interacting more meaningfully with the site.
  • Session Duration: Increased by 40%, showing that users were spending more time exploring the courses and resources.
• Lead Generation: The number of course sign-ups and inquiries increased by 300%, leading to a higher volume of qualified leads and more students enrolling in E2Language’s courses.

Conversion Rate: Improved conversion rates due to better CTAs, streamlined registration processes, and stronger trust signals (testimonials, success stories).

Client Testimonial

"BeBran Digital’s SEO efforts have been pivotal in helping us reach more students and grow our online visibility. The increase in organic traffic and the boost in course sign-ups have made a significant difference to our business. We’re thrilled with the results and the ongoing support from their team."
— Founder, E2Language

Summary

This case study highlights how a well-structured SEO strategy can drastically improve the online visibility and lead generation for an educational platform. By focusing on technical SEO, content optimization, and conversion rate enhancements, BeBran Digital helped E2Language achieve a 117.4% increase in organic traffic, improve keyword rankings, and generate 300% more course enrollments, resulting in significant business growth.