Case Study:
SEO
Fishermans Hub

Overview

Fisherman’s Hub is an e-commerce platform dedicated to providing high-quality fishing gear and accessories. Despite having a strong product offering, the website faced challenges with visibility and sales due to low organic search traffic, poor keyword rankings, and weak engagement from users.

Challenge

When Fisherman’s Hub partnered with BeBran Digital, the website had several issues that hindered its growth:

• Organic Traffic: The website was receiving almost 0 traffic. 
• Keyword Rankings: Fisherman’s Hub’s targeted keywords were ranking beyond the top 50 positions.
• User Engagement: The site’s bounce rate was high (around 72%), and users had short sessions (less than 1 minute on average).
• Conversion Rate: Low conversion rate and minimal product sales from organic traffic.

The main objective was to increase organic traffic, improve keyword rankings for high-value terms, and optimize the site for better user engagement and higher conversions.

Initial Audit Insights (0-Day Report)

Our thorough audit revealed several key areas needing improvement:

• On-Page SEO Deficiencies: Title tags, meta descriptions, and headers were not optimized for targeted keywords.
• Content Gaps: Limited product descriptions and blog content, with little to no content aimed at addressing customer pain points or frequently searched queries.
• Technical Issues: Slow loading times, mobile-unfriendly design, and indexing issues were identified.
• Backlink Deficiency: Weak backlink profile affecting the domain’s authority and visibility in search engines.

Local SEO Weaknesses: The site had little local optimization, which impacted potential customers searching for regional products.

Strategy

To address the challenges and achieve measurable results, BeBran Digital implemented a multi-phase SEO strategy:

1. Month 1-2: Technical and On-Page Optimization
   
   
   • Keyword Research: We identified high-volume, conversion-driving keywords for products and categories.
   • On-Page SEO: Optimized meta tags, headers, and content to align with targeted keywords.
   • Technical Fixes: Improved page load speed, ensured mobile optimization, and resolved indexing issues to make the website more search engine-friendly.
2. Month 3-4: Content Strategy and UX Optimization
   
   
   • Product Page Optimization: Optimized product descriptions and added rich media (images, videos) to enhance content value.
   • Blog Strategy: Developed informative blog posts targeting common customer queries like “best fishing gear for beginners” and “how to choose fishing rods.”
   • User Experience Enhancements: Improved site navigation, product filtering options, and call-to-action (CTA) buttons to guide users toward conversions.
3. Month 5-6: Backlink Building and Local SEO
   
   
   • Link Building Campaign: Focused on acquiring high-quality backlinks from authority websites in the fishing and outdoor industries.
   • Local SEO Optimization: Updated and optimized the Google My Business (GMB) profile, incorporated local keywords, and encouraged reviews to boost local search visibility.

Competitor Analysis: Analyzed competitors' strategies and adjusted content and outreach efforts accordingly to stay competitive.

Results Achieved

Within six months of implementing the SEO strategy, Fisherman’s Hub achieved impressive results:

• Organic Traffic: Website getting 6.6K visitors/month, a 100% growth in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved for 75 primary keywords (e.g., “buy fishing gear online,” “best fishing rods for sale”).
  • Top 10 Positions: More than 257 secondary keywords ranked on the first page of Google, marking a significant improvement.
• User Engagement:
  • Bounce Rate: Reduced from 72% to 45%, reflecting a 27% improvement in user retention.
  • Session Duration: Increased by 55%, with visitors spending more time exploring the site.
• Conversions: The number of purchases and product inquiries grew by 210%, directly translating into higher sales and revenue.

Local SEO Impact: GMB profile views increased by 400%, and positive reviews helped build trust and credibility among local customers.

Client Testimonial

"We couldn’t be happier with the results from BeBran Digital. Their expertise in SEO has completely transformed our online presence. Our traffic and sales have grown substantially, and our website now generates more qualified leads than ever before."
— Owner, Fisherman’s Hub

Summary

This case study highlights the effectiveness of a well-rounded SEO strategy in driving growth for e-commerce businesses. BeBran Digital helped Fisherman’s Hub achieve a 100% increase in organic traffic, improve keyword rankings, and boost conversions by 210%, ultimately positioning them for long-term success in the highly competitive online marketplace for fishing gear.