Case Study:
SEO

Josh India

SEO: Josh India
Challenges:
  • Organic Traffic: 11K monthly visitors.
  • Keywords: Poor ranking for key transnational terms.
  • Engagement: 68% bounce rate, <1 min session time.
  • Conversion: Low conversions despite valuable content.
Results:
1740394654 1712236766 Be Bran Icon5
+639%
Leads
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+978%
Organic Traffic
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+283%
Top 3 Keywords
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+255%
Total Keywords

Overview

At Josh India, we offer India’s best online shopping experience for a wide range of traditional wear, including Lehenga Choli, Sarees, Suits, Kurtis, and Gowns. Our exclusive collection features trendy and unique designs, all available at affordable prices. Whether you're preparing for a wedding, festival, or special occasion, we ensure that you find the perfect attire to match your style. Shop with us today and enjoy a seamless shopping experience with high-quality garments that reflect the essence of Indian tradition and fashion.

Challenges

When Josh India partnered with BeBran Digital, the following issues were identified:

  • Organic Traffic: The website was generating only around 11K visitors per month.
  • Keyword Rankings: Key terms as transnational keywords were not ranking well, limiting organic reach.
  • User Engagement: High bounce rates (around 68%) and low session duration (less than 1 minute) suggested that users were not interacting meaningfully with the website.
  • Conversion: Despite the valuable product and content offered, the website was not generating sufficient conversions.

The goal was to enhance the website’s online presence, improve rankings, drive more organic traffic, and boost sales.

Initial Audit Insights (0-Day Report)

A detailed SEO audit revealed several key areas for improvement:

  • On-Page SEO Issues: Title tags, meta descriptions, and headers were not optimized.
  • Content Gaps: The website lacked engaging and informative content, including blog posts, success stories, and FAQs about the courses and their benefits.
  • Technical SEO Issues: Slow page load times, mobile usability issues, and inefficient URL structures were identified.
  • Backlink Deficiency: The website’s backlink profile was underdeveloped, which impacted the domain authority and its ability to rank well.

Local SEO: The website was not optimized for local search queries, which could be a critical factor in attracting students from specific regions of India.

Strategy

To overcome these challenges, BeBran Digital implemented a holistic SEO strategy with a strong focus on content creation, technical SEO, and local search optimization.

  1. Month 1-2: Technical SEO & On-Page Optimization

    • Keyword Research: Conducted extensive keyword research and identified high-value keywords. 
    • On-Page SEO: Optimized core pages, including course details, landing pages, and blogs, for targeted keywords. Structured content with relevant headings, optimized meta descriptions, and improved internal linking.
    • Technical SEO Fixes: Improved page load speeds, mobile responsiveness, fixed crawl errors, and ensured proper URL structuring for better search engine indexing.
  2. Month 3-4: Content Development & User Experience (UX) Enhancements

    • Content Strategy: Developed detailed content on each course page, including course benefits, learning outcomes, instructor information, and student testimonials.
    • User Experience (UX): Simplified navigation, enhanced the course registration process, added clear CTAs (calls-to-action), and improved overall usability to reduce bounce rates and improve conversions.
  3. Month 5-6: Link Building & Local SEO Optimization

    • Link Building: Focused on acquiring high-quality backlinks from education blogs, industry forums, and skill development platforms to increase domain authority.

Competitor Analysis: Analyzed competitors’ SEO strategies to uncover opportunities for ranking higher in competitive educational keywords.

Results Achieved

After six months of executing the SEO strategy, Josh India saw significant improvements across various key performance metrics:

  • Organic Traffic: Increased from 11K visitors per month to 146K visitors per month, marking a 1227% increase in organic traffic.
  • Keyword Rankings:
    • Top 3 Positions: Achieved 245 high-intent keywords ranking in top position. 
    • Top 10 Positions: More than 755 secondary keywords now ranked on the first page of Google, improving visibility and driving targeted traffic.
  • User Engagement:
    • Bounce Rate: Reduced from 68% to 42%, reflecting a 26% improvement in user engagement and retention.

Session Duration: Increased by 50%, indicating that users were spending more time on the website and engaging with course content.

Client Testimonial

"BeBran Digital's SEO strategy has brought us tangible results. Our website traffic, course inquiries, and student registrations have all increased substantially. The team’s ability to understand our target audience and optimize our site for the right keywords has truly made a difference in helping us grow our online presence."
— Founder, Josh India

Summary

This case study highlights the positive impact of a tailored SEO strategy on an educational platform. By focusing on technical SEO improvements, content development, and local SEO optimizations, BeBran Digital helped Josh India achieve a 1227% increase in organic traffic, improved keyword rankings, and 220% more inquiries, contributing significantly to their business growth in a competitive market.

What our clients say about us

Outstanding reviews

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Rahul Jain

BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.

Google
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Sneha Verma

Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.

Facebok
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Deepak Sinha

The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.

Google
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Pooja Nair

BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.

Facebok

frequently asked questions

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.

Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.

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