Case Study:
SEO

Overview

Namma Trip is a travel company in Bangalore, Karnataka that organizes adventure activities like one-day treks, weekend trips, and group outings for companies. Their goal is to help people enjoy nature while keeping the environment clean. Even though they offer amazing trips, they struggled to reach more people online and increase their bookings.

Namma Trip’s core values revolve around responsible tourism, ensuring that natural landscapes are preserved while providing travelers with unforgettable experiences. From sunrise treks to multi-day adventures, they cater to various preferences and groups, including individuals, families, and corporate teams. Despite their exciting offerings, their online presence was limited, which directly affected their ability to attract new customers and expand their reach.

Challenge

Namma Trip had some challenges with their website:

• Low Traffic: Not many people visited their website, meaning fewer potential customers discovered their trips.
• Poor Rankings: They didn’t show up in search results for important terms like "skandagiri trek" or "nandi hills trek booking."
• Low Engagement: Visitors who landed on the site didn’t stay long or explore further, leading to low engagement.
• Few Bookings: The website received very few inquiries or bookings compared to the potential audience size.

The company’s leadership team recognized the importance of addressing these issues. They wanted to:

• Attract more visitors to their website.
• Appear in search results for popular adventure travel terms.
• Keep visitors on the site longer by offering engaging content.
• Increase bookings and inquiries to grow their business.

Initial Audit Insights (0-Day Report)

Domain & URL Rating

• Both the Domain Rating (DR) and URL Rating (UR) are currently at 0.
• This indicates low authority and minimal backlink impact on search engine rankings.

Backlink Profile

• The website has only 1 backlink and 1 referring domain.
• A weak backlink profile directly limits the website's ranking potential.

Organic Search

• The website ranks for only 2 keywords and generates 0 organic traffic.
• Minimal keyword rankings show a need for content optimization and better targeting.

Technical SEO

• No significant technical analysis has been conducted yet.
• Potential issues with crawlability, mobile-friendliness, or site speed could hinder rankings.

Strategy

At Bebran, we created a detailed, easy-to-follow SEO plan to address these issues. The strategy was divided into phases over six months to ensure steady progress and measurable results.

Step 1: Month 1-2 - Fix Website Basics

• Keyword Research: We identified key search terms like "nandi hills trek booking," "Netravati trek," and "Kumarparvatha trek" that potential customers were searching for.
• On-Page SEO: We improved the titles, meta descriptions, and headings to include relevant keywords. Internal links were added between pages to improve navigation, and images were optimized to ensure faster load times.
• Technical Fixes: We resolved issues that slowed down the site, ensured it worked well on mobile devices, and cleaned up the URL structure to make it easier for search engines to crawl.

Step 2: Month 3-4 - Add Useful Content

• Service Pages: We created detailed pages for each type of trip, describing what travelers could expect, highlighting unique features, and showcasing stunning photos.
• Blogs: We launched a blog with posts on topics like "Kumarparvatha trek," "Dandeli tour package," and "Bandaje trek." This helped attract adventure enthusiasts and answered their questions.
• Testimonials: We highlighted reviews and success stories from previous travelers to build trust and credibility.

Step 3: Month 5-6 - Get More Backlinks and Local Visibility

Backlinks: We reached out to travel blogs, directories, and adventure-related websites to secure high-quality backlinks, boosting the site’s authority.

Results Achieved

After six months of implementing the SEO strategy, Namma Trip achieved remarkable results:

• More Visitors: The website’s traffic increased from a handful of visitors to over 3,500 visitors per month. This brought in a steady stream of potential customers.
• Better Rankings: They ranked in the top 3 positions for important keywords like "Netravati trek" and "Kumarparvatha trek." Additionally, over 100 secondary keywords moved to the first page of search results.
• Higher Engagement: The bounce rate (percentage of visitors who leave after viewing only one page) dropped from 65% to 40%, and visitors spent 40% more time on the site.
• More Bookings: Bookings and inquiries increased by 220%, translating into higher revenue and a growing customer base.

Client Testimonial

"The changes made to our website and SEO have been amazing. We’ve seen a huge jump in visitors and bookings. The team’s work has really helped us grow!" — Founder, Namma Trip

Summary

This case study shows that even simple SEO changes can make a big difference for businesses. By fixing technical issues, adding helpful content, and optimizing for local searches, Namma Trip transformed their online presence. They now attract more visitors, rank higher in search results, and receive more bookings than ever before.

For travel companies looking to grow, focusing on SEO and providing great content is a game-changer. Namma Trip’s journey proves that with the right strategy, success is just a few steps away.