Case Study:
SEO
Neo Tokyo

Overview

NeoTokyo is a cutting-edge technology company specializing in innovative smart devices and IoT (Internet of Things) solutions. The brand focuses on providing high-tech, user-friendly products that cater to both individual consumers and businesses. NeoTokyo’s products are designed to make everyday life more efficient, connecting homes, workplaces, and personal devices through smart technology.

Despite offering a compelling range of products, NeoTokyo faced challenges with low visibility in search engines and struggled to drive organic traffic to their site.

Challenge

When NeoTokyo partnered with BeBran Digital, several challenges were identified:

• Organic Traffic: The website was receiving around 4.3K visitors per month.
• Keyword Rankings: Key terms such as “neo tokyo arkaden photos,” “kpop butikk oslo,”  were not ranking well on Google, hindering visibility.
• User Engagement: The site had a high bounce rate of 65% and short session durations (around 1 minute), which indicated that visitors were not engaging deeply with the content or staying on the site for long.
• Lead Generation: Despite having high-quality products, the site was not generating enough product inquiries or sales leads.

The primary goals were to increase organic traffic, improve rankings for technology-related keywords, boost user engagement, and enhance lead generation for NeoTokyo’s product offerings.

Initial Audit Insights (0-Day Report)

A thorough SEO audit revealed several key areas for improvement:

• On-Page SEO Issues: Title tags, meta descriptions, and headings were not fully optimized for relevant keywords in the smart tech and IoT sectors.
• Content Gaps: The website lacked in-depth content such as product guides, customer reviews, case studies, and educational blogs that could help improve user engagement and SEO rankings.
• Technical SEO Issues: Slow page loading times, mobile usability issues, and inefficient URL structures were identified as barriers to improving SEO performance.
• Backlink Profile: The website had a minimal backlink profile, which was limiting its ability to compete for higher rankings in competitive tech-related search queries.

Conversion Optimization: The website’s calls-to-action (CTAs) were not prominently placed, and the product pages lacked clear, persuasive CTAs to guide users toward purchasing.

Our SEO Strategy

To address these challenges, BeBran Digital implemented a comprehensive SEO strategy that focused on improving technical SEO, content development, and local search optimization.

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: Conducted thorough research to identify high-impact keywords such as “neo tokyo arkaden photos,” “kpop butikk oslo”. 
   • On-Page SEO: Optimized title tags, meta descriptions, headers, and product pages for target keywords. Improved internal linking and optimized image alt text for better on-page SEO.
   • Technical SEO Fixes: Addressed issues such as slow page loading times, mobile optimization, fixed URL structure issues, and resolved crawl errors to ensure proper indexing and improved website performance.
2. Month 3-4: Content Strategy & User Experience (UX) Enhancements
   
   
   • Content Development: Created engaging, informative content on various product categories, use cases, and best product.
   • Product Guides & Reviews: Added detailed product guides, user manuals, and customer reviews to help build trust and provide valuable information to potential buyers.
   • UX Optimization: Improved website navigation, simplified the purchasing process, and implemented more visible and compelling CTAs to encourage conversions.
3. Month 5-6: Link Building & Local SEO Optimization
   
   
   • Link Building: Focused on acquiring high-quality backlinks from tech blogs, IoT industry forums, and authority websites in the smart device and technology sectors to improve domain authority.
   • Local SEO: Optimized the Google My Business (GMB) profile and ensured accurate business information was present across local listings. Targeted location-based keywords for specific product offerings available in key markets.

Competitor Analysis: Analyzed competitors’ content strategies and rankings to identify areas of improvement and adjusted targeting and keyword focus to ensure NeoTokyo’s competitiveness in the tech market.

Results Achieved

After six months of implementing the SEO strategy, NeoTokyo saw substantial improvements across several key performance metrics:

• Organic Traffic: Increased from 4.3K visitors per month to 16K visitors per month, a 272% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved rankings for 229 competitive keywords and started ranking on the top position. 
  • Top 10 Positions: More than 405 secondary keywords began ranking on the first page of Google, greatly increasing visibility in search results.
• User Engagement:
  • Bounce Rate: Reduced from 65% to 45%, reflecting a 20% improvement in user engagement.
  • Session Duration: Increased by 50%, indicating that users were engaging more with the content and exploring different products and categories.
• Lead Generation: The number of product inquiries and sign-ups grew by 280%, as more users were encouraged to sign up for product demos or request more information.

Conversion Rate: Increased conversion rates due to clearer CTAs and a more streamlined purchasing process, contributing directly to a higher volume of product sales and inquiries.

Client Testimonial

BeBran Digital has been instrumental in improving our website's performance. Their SEO strategy led to a significant increase in traffic and engagement, and we’ve seen a substantial rise in product inquiries and sales. We now rank higher for competitive industry keywords, which has helped us connect with more customers. We couldn't be more satisfied with the results."
— Founder, NeoTokyo

Summary

This case study highlights the significant impact that a targeted SEO strategy can have on an emerging tech company in a competitive market. By focusing on technical improvements, content development, and conversion rate optimization, BeBran Digital helped NeoTokyo achieve a 272% increase in organic traffic, improved keyword rankings, and 280% more inquiries, driving business growth.