Case Study:
SEO
OSM Interiors

Overview

OSM Interiors is a renowned interior design and renovation firm specializing in residential and commercial projects. They provide tailored solutions for home and office spaces, transforming them into aesthetically pleasing and functional environments. With a strong portfolio of successful projects, OSM Interiors sought to enhance its online presence and reach a wider audience for its interior design services.

Despite offering top-tier design services, OSM Interiors faced challenges with low website traffic and limited visibility in a highly competitive local market.

Challenge

When OSM Interiors partnered with BeBran Digital, several key challenges were identified:

• Organic Traffic: The website in development process, generating traffic is the primary task.
• Keyword Rankings: Core keywords such as “interior designers Hyderabad,” “best interior design services,” and “home renovations” were not ranking well.
• Lead Generation: The website was not generating enough inquiries, despite showcasing a wide range of successful projects.

The main goals were to increase organic traffic, improve rankings for local interior design-related keywords, enhance user engagement, and generate more leads for design consultations and services.

Initial Audit Insights (0-Day Report)

An in-depth SEO audit revealed several areas that required attention:

• On-Page SEO Issues: Title tags, meta descriptions, and headings were not optimized for targeted local and industry-specific keywords.
• Content Gaps: The website lacked in-depth content showcasing completed projects, client testimonials, and a comprehensive portfolio, which are essential for interior design services.
• Technical SEO Issues: Slow website speed, mobile optimization problems, and inefficient URL structures hindered both user experience and SEO performance.
• Backlink Profile: A weak backlink profile was limiting the site’s authority and its ability to rank higher in search engines.
• Local SEO: There was insufficient focus on local SEO, which was critical for attracting potential clients from specific geographical locations.

Our SEO Strategy

To address these challenges, BeBran Digital implemented a multifaceted SEO strategy with a strong focus on local SEO, content optimization, and technical improvements.

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: Conducted comprehensive keyword research to target location-specific terms like “interior designers in Hyderabad,” “home renovation Hyderabad,” and “office interior design services.”
   • On-Page SEO: Optimized meta tags, title tags, headers, and internal links on key pages, including service pages and the portfolio section. Implemented structured data (schema markup) to help search engines understand the content better.
   • Technical SEO Fixes: Improved website load speed, resolved mobile optimization issues, and streamlined URL structures for better search engine crawlability.
2. Month 3-4: Content Strategy & User Experience (UX) Optimization
   
   
   • Content Development: Created detailed service pages highlighting OSM Interiors' offerings, including design services, home renovations, and commercial projects. Added client testimonials and detailed project case studies to build trust with potential clients.
   • Blog Strategy: Launched a blog section with articles on trending interior design topics, such as “Top Interior Design Trends for 2024,” “How to Choose the Right Furniture for Your Space,” and “Benefits of Professional Home Renovations.”
   • UX Enhancements: Improved navigation, added prominent CTAs (calls-to-action), and streamlined the contact form to encourage visitors to inquire about services or schedule consultations.
3. Month 5-6: Backlink Building & Local SEO Optimization
   
   
   • Backlink Strategy: Secured high-quality backlinks from interior design blogs, home improvement forums, and local business directories to boost domain authority.
   • Local SEO: Optimized the Google My Business (GMB) profile, added location-specific keywords, and encouraged reviews from satisfied clients. Focused on creating local landing pages to improve rankings for geographic-specific searches.
   • Competitor Analysis: Analyzed local competitors' SEO strategies and adjusted targeting to ensure better rankings and increased visibility.

Results Achieved

After six months of implementing the SEO strategy, OSM Interiors saw remarkable improvements:

• Organic Traffic: We have generated 2.5K visitors per month, a more than 100% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved for 190 key local keywords like “interior designers in Hyderabad,” “home renovations Hyderabad,” and “office interior design.”
  • Top 10 Positions: Over 363 secondary keywords now rank on the first page of Google, boosting visibility and attracting more qualified traffic.
• User Engagement:
  • Bounce Rate: Mentioned the bounce rate of 65%, improvement in user engagement.
  • Session Duration: Increased by 40%, showing that visitors were spending more time exploring services and project details.
• Lead Generation: The number of consultation requests and service inquiries increased by 250%, contributing to more business opportunities and client conversions.
• Local SEO Impact: GMB profile views increased by 400%, significantly boosting visibility in local searches and driving more inquiries from local clients.

Client Testimonial

"Working with BeBran Digital has been a game-changer for OSM Interiors. Their tailored SEO strategy has boosted our online visibility, increased traffic, and helped us connect with more potential clients. The increase in inquiries and consultations has directly contributed to the growth of our business."
— Founder, OSM Interiors

Summary

This case study highlights the success of a comprehensive SEO strategy tailored to the unique needs of a local interior design business. Through a combination of technical SEO improvements, content development, and local SEO optimizations, BeBran Digital helped OSM Interiors achieve a 100% increase in organic traffic, improve keyword rankings, and generate 250% more inquiries, leading to tangible business growth.