Case Study:
SEO

Overview

Service On Wheel is a mobile service provider that offers on-site maintenance, repair, and installation services for a wide range of industries, including home appliances, electronics, and more. Despite offering convenience and high-quality services, they faced challenges with low online visibility, resulting in limited leads and customer inquiries.

Challenge

When Service On Wheel approached BeBran Digital, the company’s website was underperforming in several key areas:

• Organic Traffic: The site was receiving about 25.9K visitors per month.
• Keyword Rankings: At that point 108 keywords were running in top 3 results but they were receiving the relevant traffic and not getting conversions. 
• User Engagement: The website had a high bounce rate (around 68%) and low average session durations.
• Lead Generation: Minimal inquiries were coming through the website, which affected business growth.

The goal was to improve the website’s online presence, increase organic traffic, enhance keyword rankings, and ultimately drive more service bookings.

Initial Audit Insights (0-Day Report)

The audit revealed several issues that needed addressing:

• On-Page SEO Deficiencies: Meta tags, headers, and content were not optimized for the targeted keywords.
• Content Gaps: Lack of informative content targeting customer needs and pain points, such as service offerings, FAQs, and guides.
• Technical Issues: Slow loading times, poor mobile responsiveness, and improper indexing.
• Backlink Profile: Weak backlink profile, which limited the site’s domain authority.
• Local SEO: No Google My Business (GMB) optimization or local search efforts, which was crucial for a service-based business.

Our SEO Strategy

To address these issues and drive tangible results, BeBran Digital implemented a comprehensive SEO strategy with the following steps:

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: Focused on identifying local and service-specific keywords with strong search intent, such as “home appliance repair services near me,” “on-site maintenance services,” etc.
   • On-Page SEO: Optimized title tags, meta descriptions, headers, and service pages for better keyword targeting and content alignment.
   • Technical Fixes: Improved website speed, ensured mobile optimization, and resolved indexing issues to enhance overall site performance.
2. Month 3-4: Content Development & User Experience (UX) Improvements
   
   
   • Content Creation: Developed dedicated pages for each service category (e.g., home appliance repair, installation services), and created informative blogs addressing common customer questions and concerns.
   • UX Optimization: Improved site navigation, made CTAs more prominent, and optimized the booking process to increase user engagement and conversion rates.
3. Month 5-6: Link Building & Local SEO Optimization
   
   
   • Backlink Strategy: Acquired high-quality backlinks from local businesses, home service directories, and industry-specific websites.
   • Local SEO: Optimized Google My Business profile, updated NAP (Name, Address, Phone Number) consistency across directories, and targeted local keywords to increase visibility in location-based searches.
   • Competitor Benchmarking: Conducted competitor analysis to refine keyword strategy and outperform local competitors.

Results Achieved

After six months of focused SEO efforts, Service On Wheel experienced remarkable growth:

• Organic Traffic: Increased from 25.9K visitors per month to 47.4K visitors per month, a 83.05% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved for 378 primary keywords (e.g., “on-site appliance repair,” “mobile repair services in [City]”).
  • Top 10 Positions: 2647 secondary keywords ranked on the first page, improving overall visibility.
• User Engagement:
  • Bounce Rate: Reduced from 68% to 45%, reflecting a 23% improvement in user retention.
  • Session Duration: Increased by 50%, with users spending more time on the site due to improved content and navigation.
• Conversions: The number of leads generated through the website increased by 190%, leading to higher service bookings.
• Local SEO Impact: GMB profile views grew by 400%, significantly boosting local visibility and driving more regional inquiries.

Client Testimonial

"Working with BeBran Digital has been a game-changer for Service On Wheel. Their expert SEO strategies have helped us rank higher, attract more leads, and ultimately increase our service bookings. We couldn’t be more satisfied with the results!"
— Founder, Service On Wheel

Summary

This case study illustrates how a focused SEO strategy can significantly improve a service-based business’s online presence. Through on-page optimization, content creation, technical improvements, and local SEO, BeBran Digital helped Service On Wheel achieve a 83.05% increase in organic traffic, improved keyword rankings, and a 190% rise in lead generation, ultimately driving business growth and improving their market position.