Case Study:
SEO
Think English

Overview

Think English is a leading language training institute offering English-speaking courses and personalized coaching to students and professionals. The institute aims to enhance English proficiency and communication skills, catering to a diverse clientele, including individuals looking to improve their language skills for career advancement, academics, or personal development.

Despite offering high-quality training programs, Think English faced challenges with low online visibility, limited website traffic, and difficulty attracting local customers.

Challenge

When Think English partnered with BeBran Digital, the following issues were identified:

• Organic Traffic: The website was receiving only about 1.3K visitors per month.
• Keyword Rankings: Many important keywords like “English speaking courses,” “learn English online,” and “English language training” were not ranking well.
• User Engagement: High bounce rate (around 65%) and low session durations (around 1 minute) indicated poor user engagement.
• Lead Generation: The website had limited conversions, with few inquiries coming through the contact form, directly impacting business growth.

The goal was to increase organic traffic, improve rankings for relevant language-related keywords, enhance user engagement, and increase lead generation for English language courses.

Initial Audit Insights (0-Day Report)

A thorough SEO audit highlighted several areas that needed immediate attention:

• On-Page SEO Issues: Title tags, meta descriptions, and headers were not optimized for the targeted keywords in the language learning sector.
• Content Gaps: The website lacked in-depth content on course offerings, student success stories, FAQs, and educational blogs.
• Technical SEO Issues: Slow website loading speed, mobile usability issues, and inefficient URL structure were identified.
• Backlink Profile: The website had a weak backlink profile, which limited its domain authority and ability to rank higher in search engine results.

Local SEO Issues: The website lacked optimization for local search terms, which was crucial for attracting local students seeking English language courses in their area.

Our SEO Strategy

BeBran Digital implemented a comprehensive SEO strategy with both on-page and off-page improvements aimed at increasing the visibility of Think English and driving qualified traffic to their website.

1. Month 1-2: Technical SEO & On-Page Optimization
   
   
   • Keyword Research: Focused on identifying high-volume and location-based keywords such as “learn English in Chandigarh,” “English speaking classes near me,” and “English language training online.”
   • On-Page SEO: Optimized the title tags, meta descriptions, headings, and content on core pages to target the identified keywords. Also included schema markup for better visibility in search results.
   • Technical SEO Fixes: Improved website speed, mobile optimization, and fixed issues related to image compression and HTML errors for better crawlability.
2. Month 3-4: Content Development & User Experience (UX)
   
   
   • Content Creation: Developed detailed course pages with clear descriptions, benefits, and student success stories to build trust and attract users searching for English language solutions.
   • Blog Strategy: Launched a blog section with posts targeting customer pain points and common search queries, such as “How to improve English fluency” and “Top 10 English language tips.”
   • UX Optimization: Simplified site navigation, improved call-to-action buttons, and streamlined the course inquiry process to reduce friction and increase lead conversions.
3. Month 5-6: Backlink Building & Local SEO Optimization
   
   
   • Link Building: Secured authoritative backlinks from education blogs, local business directories, and related websites to improve domain authority.
   • Local SEO: Optimized the Google My Business (GMB) profile, updated business details, and encouraged cu
   • stomer reviews to enhance local visibility for searches like “English courses in Chandigarh.”
   • Competitor Analysis: Studied competitors’ strategies to identify opportunities and refine the overall keyword and content approach.

Results Achieved

After six months of executing the SEO strategy, Think English experienced impressive results across all key metrics:

• Organic Traffic: Increased from 1.3K visitors per month to 4.3K visitors per month, a 230% increase in organic traffic.
• Keyword Rankings:
  • Top 3 Positions: Achieved for 102 primary keywords like “English speaking classes in Chandigarh,” “learn English online,” and “English language courses.”
  • Top 10 Positions: More than 301 secondary keywords ranked on the first page of Google, driving more targeted traffic.
• User Engagement:
  • Bounce Rate: Reduced from 65% to 40%, reflecting a 25% improvement in user engagement and retention.
  • Session Duration: Increased by 50%, showing that visitors spent more time exploring course offerings and blog content.
• Lead Generation: The number of course inquiries and contact form submissions increased by 200%, leading to a higher conversion rate and more sign-ups.

Local SEO Impact: GMB profile views increased by 300%, significantly improving visibility for location-based searches and driving more local leads.

Client Testimonial

"We couldn’t be happier with the results we’ve seen after working with BeBran Digital. Their SEO strategies have helped us reach more potential students, improve our website rankings, and ultimately increase course inquiries. The growth in organic traffic and leads has been tremendous!"
— Founder, Think English

Summary

This case study highlights the effectiveness of a tailored SEO strategy for a language training institute. Through a combination of on-page optimization, content development, technical fixes, and local SEO enhancements, BeBran Digital helped Think English achieve a 230% increase in organic traffic, improved keyword rankings, and a 200% increase in lead generation, significantly boosting the business’s online presence and growth.