Case Study:
SEO
Vayuputraa Travels

Overview

Vayuputra Tours And Travels in Chikkalasandra, Bangalore is one of the top players in Travels in Bangalore. We are serving as a one-stop destination for customers both local and from other parts of Bangalore. In these many years of service, we have established a friendly and faithful connection with our customers. This goodwill helped us to reach more happy customers and continues to grow day by day.

We also cater to provide top service in the following categories: Car Rental, TT Rental For Outstation, Tour Packages For Tirupati, Tour Packages, Mini Bus On Rent, and Bus On Rent.

Challenge

When Vayuputraa Travels partnered with us, their online metrics reflected a need for significant improvement:

• Organic Traffic: They were not only getting a single visitor on the website. 
• Keyword Rankings: None of their targeted keywords ranked in the top 50 positions on Google.

Local Visibility: Minimal presence in local search results, leading to lost opportunities for geographically relevant queries.

Initial Audit Insights (0-Day Report)

Our detailed audit revealed:

• On-Page SEO Gaps: Weak meta titles, descriptions, and headers with poor keyword optimization.
• Content Gaps: Limited and outdated content misaligned with user queries.
• Technical Issues: Slow page load speeds, non-mobile-friendly design, and improper indexing of pages.
• Backlink Deficiency: A low-quality backlink profile that hindered domain authority.

Local SEO Weakness: Inconsistent Google My Business (GMB) profile and few customer reviews.

Our SEO Strategy

We deployed a structured SEO strategy in three phases:

1. Foundation Building (Month 1-2):
   
   
   • Conducted thorough keyword research to target high-potential, low-competition terms.
   • Optimized website content, meta tags, and headers to align with keyword intent.
   • Fixed technical issues, enhancing page speed, mobile responsiveness, and crawlability.
2. Content and Engagement (Month 3-4):
   
   
   • Developed landing pages optimized for popular travel packages and services.
   • Published blogs to answer user queries (e.g., “Top Affordable Travel Destinations”).
   • Improved site navigation and integrated rich media (images, videos) for better engagement.
3. Authority and Visibility (Month 5-6):
   
   
   • Built high-quality backlinks from travel-related domains.
   • Enhanced the GMB profile with detailed service descriptions and encouraged customer reviews.
   • Outperformed competitors by identifying and filling content gaps in the niche.

Results Achieved

The results after six months were outstanding:

• Organic Traffic: Increased the users to 12.K visitors/month, a growth of 100%.
• Keyword Rankings:
  • Top 3 Positions: Secured for 8 primary keywords on the top position. 
  • Top 10 Positions: Over 37 secondary keywords appeared on the first page, a 100% improvement from the initial state.
• Local SEO Success:
  • GMB profile views increased by 450%, from 200 to 1,100 views/month.
  • The number of customer reviews grew by 300%, enhancing trust and credibility.
• Engagement Metrics:
  • Bounce Rate: Reduced from 75% to 45%—a 30% improvement.
  • Session Duration: Increased by 50%, with users spending more time exploring the site.

Conversions: The number of inquiries and bookings through the website rose by 200%, directly contributing to revenue growth

Client Testimonial

"We saw an incredible transformation in our online visibility and lead generation. The team at BeBran Digital crafted a strategy that exceeded our expectations. The results speak for themselves—our organic traffic, keyword rankings, and inquiries have all skyrocketed!"
— Owner, Vayuputraa Travels

Summary

This case study highlights how a strategic and tailored SEO approach can deliver measurable, impactful results for businesses. By focusing on technical excellence, content relevance, and authority building, BeBran Digital helped Vayuputraa Travels achieve a 100% traffic increase, a 450% improvement in local visibility, and a 200% growth in conversions—solidifying their position as a leader in the travel industry.