Case Study:
Social Media Ads

Overview

Aspire Appliance Services is a trusted provider of high-quality maintenance and repair services for major household appliances. The company aims to reach homeowners across India with a promise of efficient, reliable, and expert appliance servicing.

Objective

Aspire Appliance Services approached BeBran Digital to enhance its online presence and generate a steady flow of qualified leads for its appliance repair services. The main focus was on critical categories such as refrigerators, washing machines, air conditioners, televisions, and microwaves.

Challenges

• Limited Online Visibility: Enhance digital presence.
• Generating Leads: Steady flow for key appliance repairs.
• Cost-Effective Marketing: Achieve results within budget.

Strategy

We leveraged Meta Ads to create hyper-targeted campaigns aimed at users in need of appliance repair services. Here's a breakdown of our approach:

1. Audience Segmentation:
   • Targeted homeowners in key geographic locations within India.
   • Focused on demographic groups most likely to need appliance repair services.
   • Used Meta's lookalike audiences and interest targeting to reach users based on relevant behaviors and interests (e.g., home appliances, repair services).
2. Ad Creatives and Messaging:
   • Designed compelling ad creatives emphasizing Aspire Appliance Services' expertise and reliability.
   • Highlighted offers like "Quick Repairs," "Same-Day Service," and "Affordable Pricing."
   • Used a mix of single images, carousel ads, and videos to engage users effectively.
3. Optimization:
   • Continuous A/B testing to refine ad copy, creatives, and targeting.
   • Monitored campaign performance daily, optimizing for cost per lead and engagement.

Result

Between February 2024 and June 2024, Aspire Appliance Services saw impressive results from their Meta Ads campaigns:

Campaign Highlights:

• Refrigerator Repair Campaign: Delivered the highest number of leads (146 leads at ₹177/lead).
• Washing Machine Repair Campaign: Achieved consistent results with 128 leads at ₹168/lead.
• Television Repair Campaign: Delivered exceptional performance with the lowest cost per lead at ₹112.

Key Insights

• Segmentation Drives Results: Dividing campaigns based on appliance categories allowed us to customize messaging and target specific customer pain points.
• Cost Optimization: By testing different ad formats and strategies, we successfully reduced the cost per lead to under ₹181, well within the client’s budget.
• Engagement Boost Through Visuals: Creative and visually appealing ads were instrumental in driving user interaction and lead conversion.

Client Testimonial

"The team at BeBran Digital has exceeded our expectations. Thanks to their expertise in Meta Ads, we've seen a dramatic increase in leads for our services. Their strategic approach and continuous optimization made all the difference!"
— Owner, Aspire Appliance Services

Summary

This case study highlights how a targeted, data-driven Meta Ads strategy can effectively generate quality leads for service-based businesses. Aspire Appliance Services is now well-positioned to continue growing its customer base, thanks to a robust digital marketing strategy designed and executed by BeBran Digital.