Gullborgen is a Norwegian company specializing in the trading of gold, silver, and high-quality jewelry. Known for its transparent services, Gullborgen offers customers a secure platform to purchase and invest in precious metals and jewelry. Through its website Gullborgen.no, the company serves as an online hub for rings, necklaces, earrings, bracelets, and wedding jewelry.
Mission: Provide transparent, trustworthy, and secure services for precious metal investments and jewelry shopping.
Industry: E-commerce (Jewelry and Precious Metals)
Target Audience: Jewelry enthusiasts and individuals investing in gold and silver.
Objective
To boost online jewelry sales, increase brand awareness, and maximize return on ad spend (ROAS) through Meta Ads.
Strategy and Execution
Campaign Structure:
Conversion Campaigns: Focused on generating website purchases.
Remarketing Campaigns: Targeted website visitors who didn’t complete their purchases.
Product-Specific Ads: Highlighted popular product categories like rings and wedding jewelry.
Creative Content:
High-Quality Visuals: Carousel and video ads showcasing the elegance of Gullborgen’s jewelry.
Seasonal Offers: Promoted discounts and wedding collections to align with key seasons.
Engaging CTAs: “Shop Now” and “Explore Wedding Rings” to drive immediate actions.
Audience Targeting:
Interest-Based Targeting: Reached users interested in luxury, fashion, and jewelry.
Geo-Targeting: Focused on Norway to attract local customers.
Lookalike Audiences: Leveraged data from existing customers to reach new, similar buyers.
Optimization Techniques:
Continuous monitoring of cost-per-result and ROAS to refine campaigns.
Allocated higher budgets to top-performing campaigns for scalability.
Results Overview
Based on the provided Meta Ads data:
Total Reach: 1,325,315 unique users were reached across campaigns.
Niche Focus Drives Sales: Campaigns highlighting specific product categories like rings and pendants performed exceptionally well.
Remarketing Success: Re-engaging users with dynamic ads led to increased conversions.
Strong ROI: An overall ROAS of 5.20 indicates a healthy return on investment for the ad spend.
Summary
Through strategic use of Meta Ads, Gullborgen successfully drove significant online sales and enhanced brand awareness in the competitive jewelry market. By combining targeted campaigns, high-quality visuals, and optimized spending, BeBran Digital demonstrated the power of data-driven digital marketing for e-commerce success.
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frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
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