Cost Efficiency: Achieving a competitive CPL rate.
Campaign Variety: Testing strategies for optimal results.
Campaign Results:
152
Cost Per Lead (CPL)
+486%
Impression
+376%
Reach
+256%
Leads Generate
Overview
HiBroker provides a cutting-edge CRM solution tailored specifically for the real estate industry. Their mission is to simplify lead management, improve sales efficiency, and offer real-time analytics for real estate professionals.
Objective
The primary goal of the campaign was to generate high-quality leads for HiBroker’s CRM product while maintaining an optimal cost per lead (CPL).
Challenges
Target Audience Precision: Reaching real estate professionals and agencies who would benefit from HiBroker’s CRM.
Cost Efficiency: Ensuring the CPL remained within a competitive range.
Campaign Variety: Testing multiple campaign strategies to identify the most effective combination of creatives, targeting, and budgets.
Strategy
BeBran Digital crafted a performance-driven strategy focusing on:
Audience Segmentation: Identifying and targeting real estate professionals through Meta’s advanced audience tools.
Compelling Creatives: Designing ad copies and visuals emphasizing HiBroker’s value proposition—"Simplify Your Sales, Maximize Your Leads."
Optimization: Utilizing A/B testing to refine ads and adjusting budgets based on performance metrics.
Campaign Details
The campaigns utilized a variety of ad sets, each focusing on different aspects:
HiBroker Lead | BeBran Campaign: Aimed at direct lead generation with optimized ad creatives.
HiBroker CRM Lead | BeBran Campaign: Targeted at showcasing the CRM’s unique features.
HiBroker Leads Campaign - New: Focused on testing fresh creatives and audience insights.
Performance Metrics
From August 1 to October 30, 2024, the campaigns collectively achieved the following:
Total Leads Generated: 473
Reach: 213,736 unique accounts
Impressions: 564,115
Cost Per Lead (CPL): ₹152.15
Total Ad Spend: ₹71,964.99
Breakdown of key campaigns:
HiBroker Lead | BeBran: Delivered 212 leads with a CPL of ₹148.
HiBroker CRM Lead | BeBran: Generated 118 leads at a CPL of ₹164.
HiBroker Leads Campaign - New: Provided 26 leads at a CPL of ₹263.
Result
High-Quality Leads: The campaign reached highly relevant prospects, contributing to increased CRM inquiries and trial signups.
Budget Optimization: The campaigns maintained an optimal CPL, staying well within the budget.
Scalability: Insights from this campaign are being used to scale future efforts.
Summary
The collaboration between BeBran Digital and HiBroker highlights the power of Meta Ads for lead generation in the B2B SaaS sector. By combining precise targeting, creative strategy, and robust campaign optimization, we were able to deliver measurable results that align with HiBroker’s business objectives.
What our clients say about us
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frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
