Overview


HiBroker provides a cutting-edge CRM solution tailored specifically for the real estate industry. Their mission is to simplify lead management, improve sales efficiency, and offer real-time analytics for real estate professionals.

Objective


The primary goal of the campaign was to generate high-quality leads for HiBroker’s CRM product while maintaining an optimal cost per lead (CPL).

Challenges


  • Target Audience Precision: Reaching real estate professionals and agencies who would benefit from HiBroker’s CRM.
  • Cost Efficiency: Ensuring the CPL remained within a competitive range.
  • Campaign Variety: Testing multiple campaign strategies to identify the most effective combination of creatives, targeting, and budgets.

Strategy


BeBran Digital crafted a performance-driven strategy focusing on:

  • Audience Segmentation: Identifying and targeting real estate professionals through Meta’s advanced audience tools.
  • Compelling Creatives: Designing ad copies and visuals emphasizing HiBroker’s value proposition—"Simplify Your Sales, Maximize Your Leads."
  • Optimization: Utilizing A/B testing to refine ads and adjusting budgets based on performance metrics.

Campaign Details


The campaigns utilized a variety of ad sets, each focusing on different aspects:

  • HiBroker Lead | BeBran Campaign: Aimed at direct lead generation with optimized ad creatives.
  • HiBroker CRM Lead | BeBran Campaign: Targeted at showcasing the CRM’s unique features.
  • HiBroker Leads Campaign - New: Focused on testing fresh creatives and audience insights.

Performance Metrics


From August 1 to October 30, 2024, the campaigns collectively achieved the following:

  • Total Leads Generated: 473
  • Reach: 213,736 unique accounts
  • Impressions: 564,115
  • Cost Per Lead (CPL): ₹152.15
  • Total Ad Spend: ₹71,964.99

Breakdown of key campaigns:


  • HiBroker Lead | BeBran: Delivered 212 leads with a CPL of ₹148.
  • HiBroker CRM Lead | BeBran: Generated 118 leads at a CPL of ₹164.
  • HiBroker Leads Campaign - New: Provided 26 leads at a CPL of ₹263.

Result


  • High-Quality Leads: The campaign reached highly relevant prospects, contributing to increased CRM inquiries and trial signups.
  • Budget Optimization: The campaigns maintained an optimal CPL, staying well within the budget.
  • Scalability: Insights from this campaign are being used to scale future efforts.

Summary


The collaboration between BeBran Digital and HiBroker highlights the power of Meta Ads for lead generation in the B2B SaaS sector. By combining precise targeting, creative strategy, and robust campaign optimization, we were able to deliver measurable results that align with HiBroker’s business objectives.

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Frequently Asked Question

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