Case Study:
Social Media Ads
Monrougir Ecommerce

Overview

Monrougir is an online fashion store created by passionate entrepreneurs to deliver a seamless and enjoyable shopping experience. The store offers a wide range of trendy and stylish products, including men's and women's clothing, accessories, and outerwear. Driven by core values such as creativity, long-term customer relationships, and positivity, Monrougir aims to ensure that every customer is satisfied and inspired by their shopping journey.

• Website: Monrougir
• Industry: E-commerce (Fashion)
• Target Audience: Style-conscious men and women looking for fashionable clothing and accessories.

Objective

To increase sales, improve customer engagement, and maximize return on ad spend (ROAS) using Meta Ads.

Strategy and Execution

1. Campaign Objectives:
   
   
   • Catalogue Sales: Promoted product catalogs featuring seasonal and stylish apparel.
   • Video Campaigns: Used video content to showcase key product features and benefits.
   • Brand Awareness: Built brand recognition among potential new customers.
2. Creative Content:
   
   
   • Product-Centric Ads: Highlighted best-selling items like jackets, dresses, and watches.
   • Engaging Visuals: Used high-quality images and videos for carousel and video ads.
   • Seasonal Offers: Promoted discounts and exclusive collections for specific seasons.
3. Audience Targeting:
   
   
   • Interest-Based Targeting: Focused on fashion enthusiasts and trend-followers.
   • Lookalike Audiences: Used data from existing customers to target similar demographics.
   • Geo-Targeting: Focused on major cities with a high interest in online fashion.
4. Optimization Techniques:
   
   
   • Monitored ROAS and cost-per-purchase to refine campaigns.
   • Scaled top-performing campaigns to maximize conversions.

Results Overview

From the provided Meta Ads data:

• Total Reach: 1,036,911 unique users reached across campaigns.
• Impressions: Generated 1,316,911 impressions for strong brand visibility.
• Conversions: Achieved 215 website purchases.
• Ad Spend Efficiency:
  • Total Spent: ₹180,894.36
  • Average Cost Per Purchase: ₹1,031.56
  • Average ROAS: 6.33

Top Campaign Highlights

• "Men Jackets Sales" Campaign:
  
  • ROAS: 7.51
  • Purchases: 20
  • Cost Per Result: ₹1,258.13
• "Ladies Jacket | Catalogue" Campaign:
  
  • ROAS: 7.27
  • Purchases: 16
  • Cost Per Result: ₹1,420.17
• "Off Shoulder Dress | Video" Campaign:
  
  • ROAS: 7.05
  • Purchases: 21
  • Cost Per Result: ₹985.93

Key Insights

1. Creative Campaigns Yield Results: Ads showcasing high-quality visuals and product benefits resonated well with the audience.
2. Strong ROAS Performance: The average ROAS of 6.33 demonstrated that campaigns were cost-effective and delivered substantial profitability.
3. Video Ads Lead Engagement: Campaigns utilizing video content performed exceptionally well in driving engagement and purchases.

Summary

Monrougir's Meta Ads campaigns achieved exceptional results, driving sales, boosting brand awareness, and ensuring a high return on investment. With creative strategies, precise targeting, and continuous optimization, BeBran Digital demonstrated the effectiveness of Meta Ads in scaling e-commerce businesses like Monrougir.

Result

• Exceptional Lead Volume: 1,675 quality leads for Sehgal Transport’s various services.
• Optimized Cost Efficiency: An impressive average CPL of ₹61.
• Market Expansion: Enhanced visibility and engagement across diverse audience segments.

Conclusion

The Meta Ads campaign for Sehgal Transport exemplifies how targeted advertising can deliver significant results in the service industry. BeBran Digital’s strategic planning and precise execution enabled Sehgal Transport to reach new heights in lead generation, paving the way for further growth in the competitive transport sector.