Neo Tokyo is a leading online store based in Oslo, Norway, specializing in Japanese pop culture products. From anime merchandise and cosplay accessories to authentic Japanese snacks and fashion, Neo Tokyo brings a slice of Japan to Norwegian fans. Along with its e-commerce platform, it has a physical store catering to local customers and maintains active engagement with its audience via social media.
Industry: E-commerce (Japanese Pop Culture Products)
Mission: To promote Japanese culture and products to fans in Norway and beyond.
Objective
To increase online sales, maximize return on ad spend (ROAS), and drive brand engagement through Meta Ads campaigns.
Strategy and Execution
Campaign Structure:
Traffic Campaigns: Attract new visitors to Neo Tokyo’s website.
Conversion Campaigns: Optimize for purchases to drive sales.
Remarketing: Retarget users who visited the site but did not complete a purchase.
Creative Content:
Product-Centric Ads: Highlight popular categories like anime merchandise and cosplay accessories through carousel and video ads.
Engagement-Driven CTAs: Calls-to-action like “Shop Now” and “Explore Japanese Culture” encouraged immediate user action.
Dynamic Content: Seasonal campaigns featuring limited-time offers and exclusive products.
Audience Targeting:
Interest-Based Audiences: Targeted anime fans, Japanese culture enthusiasts, and pop culture followers.
Lookalike Audiences: Used data from existing customers to identify new potential buyers.
Geo-Targeting: Focused on Norway and neighboring Scandinavian countries.
Optimization Techniques:
Regular monitoring of ROAS and cost per result to refine campaigns.
Allocation of budget towards high-performing ad sets for scalability.
Results Overview
From the Meta Ads data provided:
Reach: Reached 74,064 unique users across campaigns.
Impressions: Achieved 113,303 total impressions, ensuring strong visibility.
Conversions: 184 purchases completed via ads.
Ad Spend Efficiency:
Total Spent: kr112,101.90
Average Cost Per Purchase: kr609.25
Average ROAS: 15.05
Top Campaign Highlights
“NEW | Improve Conversions” Campaign:
ROAS: 21.74
Purchases: 70
Cost Per Result: kr133.76
“Conversions | Static” Campaign:
ROAS: 4.26
Purchases: 29
Cost Per Result: kr126.77
“Improve | Conversions | 2” Campaign:
ROAS: 13.24
Purchases: 30
Cost Per Result: kr1,016.88
Key Insights
High ROAS Across Campaigns: With an average ROAS of 15.05, the campaigns demonstrated strong profitability and efficient ad spend.
Engagement-Driven Success: The “NEW | Improve Conversions” campaign showed that dynamic content and proper targeting drive remarkable results.
Cost Efficiency: A low cost-per-purchase across campaigns ensured sustainable growth.
Summary
Neo Tokyo’s Meta Ads campaigns successfully drove significant online sales and strengthened brand visibility. With a strategic mix of creative content, targeted audience segmentation, and budget optimization, BeBran Digital helped Neo Tokyo achieve exceptional results. This collaboration underscores the impact of data-driven, ROI-focused digital marketing for e-commerce brands.
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Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
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