Overview


Sehgal Transport is a premier provider of bus, fleet rental, and hiring services in Delhi. Renowned for reliability and quality, they cater to diverse customer needs, including corporate clients, family tours, and religious journeys.

Objective


The primary aim of the campaign was to generate targeted leads for Sehgal Transport’s rental and hiring services across various categories, including corporate, family, and specialized tours.

Challenges


  • Diverse Target Groups: Engaging a wide range of audiences, from corporate clients to family groups and pilgrims.
  • Cost-Effectiveness: Maintaining a competitive cost per lead (CPL) while covering multiple service segments.
  • Competitive Market: Standing out in the crowded transport rental and hiring industry.

Strategy


BeBran Digital devised a multi-pronged strategy:

  • Audience Differentiation: Segmented campaigns by service type (Corporate Tours, Family Tours, Religious Tours, etc.) to maximize relevance.
  • Engaging Ad Creatives: Highlighting Sehgal Transport’s unique offerings such as safety, affordability, and customer satisfaction.
  • Data-Driven Optimization: Regular monitoring and refinement of campaigns to enhance performance and lower CPL.

Campaign Details


Seven campaigns were launched to target distinct services:

  1. Tours Operators | Leads: Focused on partnering with travel agents and operators.
  2. Family Tours | Leads - New: Targeted families planning leisure tours.
  3. Corporate Tours | Leads: Aimed at businesses requiring transport for employees or events.
  4. Chaar Dham Tours | Leads: Highlighted religious pilgrimage tours.
  5. Jaipur Tours | Leads: Promoted destination-specific tours.
  6. Manali Tour | Leads: Targeted individuals and groups interested in hill station trips.
  7. Shimla Tour | Leads: Specialized campaign for another popular hill destination.

Performance Metrics


From April 15 to August 5, 2024, the campaigns collectively achieved:

  • Total Leads Generated: 1,675
  • Reach: 333,025 unique accounts
  • Impressions: 940,129
  • Cost Per Lead (CPL): ₹61
  • Total Ad Spend: ₹101,440.89

Breakdown of key campaigns:


  • Tours Operators | Leads: Delivered 215 leads with a CPL of ₹59.
  • Family Tours | Leads - New: Generated 287 leads at a CPL of ₹66.
  • Corporate Tours | Leads: Produced 255 leads at a CPL of ₹68.
  • Chaar Dham Tours | Leads: Achieved 187 leads at a CPL of ₹60.
  • Jaipur Tours | Leads: Secured 281 leads at a CPL of ₹38.
  • Manali Tour | Leads: Attracted 258 leads at a CPL of ₹67.
  • Shimla Tour | Leads: Generated 192 leads at a CPL of ₹71.

Result


  • Exceptional Lead Volume: 1,675 quality leads for Sehgal Transport’s various services.
  • Optimized Cost Efficiency: An impressive average CPL of ₹61.
  • Market Expansion: Enhanced visibility and engagement across diverse audience segments.

Summary


The Meta Ads campaign for Sehgal Transport exemplifies how targeted advertising can deliver significant results in the service industry. BeBran Digital’s strategic planning and precise execution enabled Sehgal Transport to reach new heights in lead generation, paving the way for further growth in the competitive transport sector.

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