Social Media Ads: Sehgal Transport - Lead Generation
Challenges:
Diverse Target Groups: Engaging a wide range of audiences, from corporate clients to family groups and pilgrims.
Cost-Effectiveness: Maintaining a competitive cost per lead (CPL) while covering multiple service segments.
Competitive Market: Standing out in the crowded transport rental and hiring industry.
Campaign Results:
61
Cost Per Lead (CPL)
+516%
Impression
+496%
Reach
+256%
Leads Generate
Overview
Sehgal Transport is a premier provider of bus, fleet rental, and hiring services in Delhi. Renowned for reliability and quality, they cater to diverse customer needs, including corporate clients, family tours, and religious journeys.
Objective
The primary aim of the campaign was to generate targeted leads for Sehgal Transport’s rental and hiring services across various categories, including corporate, family, and specialized tours.
Challenges
Diverse Target Groups: Engaging a wide range of audiences, from corporate clients to family groups and pilgrims.
Cost-Effectiveness: Maintaining a competitive cost per lead (CPL) while covering multiple service segments.
Competitive Market: Standing out in the crowded transport rental and hiring industry.
Strategy
BeBran Digital devised a multi-pronged strategy:
Audience Differentiation: Segmented campaigns by service type (Corporate Tours, Family Tours, Religious Tours, etc.) to maximize relevance.
Engaging Ad Creatives: Highlighting Sehgal Transport’s unique offerings such as safety, affordability, and customer satisfaction.
Data-Driven Optimization: Regular monitoring and refinement of campaigns to enhance performance and lower CPL.
Campaign Details
Seven campaigns were launched to target distinct services:
Tours Operators | Leads: Focused on partnering with travel agents and operators.
Manali Tour | Leads: Targeted individuals and groups interested in hill station trips.
Shimla Tour | Leads: Specialized campaign for another popular hill destination.
Performance Metrics
From April 15 to August 5, 2024, the campaigns collectively achieved:
Total Leads Generated: 1,675
Reach: 333,025 unique accounts
Impressions: 940,129
Cost Per Lead (CPL): ₹61
Total Ad Spend: ₹101,440.89
Breakdown of key campaigns:
Tours Operators | Leads: Delivered 215 leads with a CPL of ₹59.
Family Tours | Leads - New: Generated 287 leads at a CPL of ₹66.
Corporate Tours | Leads: Produced 255 leads at a CPL of ₹68.
Chaar Dham Tours | Leads: Achieved 187 leads at a CPL of ₹60.
Jaipur Tours | Leads: Secured 281 leads at a CPL of ₹38.
Manali Tour | Leads: Attracted 258 leads at a CPL of ₹67.
Shimla Tour | Leads: Generated 192 leads at a CPL of ₹71.
Result
Exceptional Lead Volume: 1,675 quality leads for Sehgal Transport’s various services.
Optimized Cost Efficiency: An impressive average CPL of ₹61.
Market Expansion: Enhanced visibility and engagement across diverse audience segments.
Summary
The Meta Ads campaign for Sehgal Transport exemplifies how targeted advertising can deliver significant results in the service industry. BeBran Digital’s strategic planning and precise execution enabled Sehgal Transport to reach new heights in lead generation, paving the way for further growth in the competitive transport sector.
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Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
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