Educating Audience on Wellness Benefits: Creating persuasive ads to explain acupuncture benefits.
Optimizing Ad Spend for High ROAS: Balancing investment between low- and high-margin offerings.
Converting Cart Abandoners Effectively: Retargeting users to finalize bookings and purchases.
Campaign Results:
5.62
ROAS
+516%
Impression
+456%
Reach
+256%
Leads Generate
Overview
YinMama approached BeBran Digital to enhance their online presence and drive conversions through their e-commerce platform. They offer a range of wellness services, including acupuncture, cupping therapy, and sound healing products. The goal was to scale their business, increase bookings, and boost product sales while maintaining a strong return on ad spend (ROAS).
Client: YinMama – A wellness brand specializing in acupuncture, cupping, crystal sound bowls, and holistic guidance to promote calmness, balance, and health.
Website: www.yinmama.no
Objective
Increase website purchases for acupuncture and cupping bookings.
Promote yoga courses and mats to expand their product sales.
Maintain a cost-efficient customer acquisition strategy.
Campaign Overview:
Using Meta Ads, we ran six campaigns tailored to YinMama's offerings:
Campaign
Reach
Impressions
Amount Spent (NOK)
Website Purchases
Cost Per Purchase (NOK)
Purchase ROAS
Acupuncture Booking
158,844
222,381
30,546.85
24
1,258.38
5.10
Cupping Booking
100,611
140,855
19,348.23
31
628.13
4.79
Cosmetic Acupuncture Booking
133,861
187,405
25,742.48
23
1,127.80
5.21
Health Wellness Book Sale
91,189
127,664
17,536.27
39
449.90
6.73
Yoga Course Sale
122,305
171,227
23,520.20
29
1,028.13
6.28
Yoga Mat Sale
147,974
207,164
28,456.60
18
1,598.26
6.28
Result
Total Purchases: 158 website purchases across all campaigns.
Total Ad Spend: NOK 145,150.63.
Average ROAS: 5.62, exceeding the industry standard.
Top-Performing Campaign:Health Wellness Book Sale achieved the lowest cost per result (NOK 449.90) and the highest ROAS (6.73).
Strategies Implemented:
Precise Targeting:
Leveraged audience insights to target health-conscious individuals in YinMama's geographical area.
Used lookalike audiences based on past purchasers to scale campaigns effectively.
Creative Optimization:
Designed visually calming ad creatives that aligned with YinMama's branding.
Highlighted key benefits such as improved health, balance, and peace of mind.
Split Testing:
Ran A/B tests for different ad formats, messaging, and visuals to identify high-performing combinations.
Retargeting:
Retargeted users who engaged with YinMama's content but hadn’t converted.
Focused on dynamic ads for users who abandoned bookings or product carts.
ROAS Monitoring:
Closely monitored cost per result and ROAS to adjust bidding strategies for maximum profitability.
Challenges:
Educating potential clients about acupuncture and cupping benefits required detailed and persuasive ad copy.
Balancing spend across high-margin and low-margin offerings to achieve an optimal ROAS.
Summary
BeBran Digital's Meta Ads strategy helped YinMama significantly increase online bookings and product sales while maintaining an impressive ROAS of 5.62. By leveraging precise targeting, compelling creatives, and continuous optimization, we successfully positioned YinMama as a trusted wellness brand in the digital space.
What our clients say about us
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Outstanding reviews
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Rahul Jain
BeBran’s social media ads really worked for us. We saw more engagement and better results than ever before.
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Sneha Verma
Their SEO services helped our website rank higher quickly. I’m very happy with the increase in traffic.
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Deepak Sinha
The social media ads created by BeBran were impactful and highly effective. We saw a massive boost in engagement and conversions.
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Pooja Nair
BeBran’s SEO expertise delivered impressive results for our business. Their team helped us rank higher and attract the right audience.
frequently asked questions
Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.
Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.
We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.
Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.
We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.
SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.
Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.
Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.
Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.
Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.
