Overview


YinMama approached BeBran Digital to enhance their online presence and drive conversions through their e-commerce platform. They offer a range of wellness services, including acupuncture, cupping therapy, and sound healing products. The goal was to scale their business, increase bookings, and boost product sales while maintaining a strong return on ad spend (ROAS).

Client: YinMama – A wellness brand specializing in acupuncture, cupping, crystal sound bowls, and holistic guidance to promote calmness, balance, and health.

Website: www.yinmama.no

Objective


  • Increase website purchases for acupuncture and cupping bookings.
  • Promote yoga courses and mats to expand their product sales.
  • Maintain a cost-efficient customer acquisition strategy.

Campaign Overview:


Using Meta Ads, we ran six campaigns tailored to YinMama's offerings:

Campaign                                                                                                                                                                                                                                                  Reach                                               Impressions                             Amount Spent (NOK)                                         Website PurchasesCost Per Purchase (NOK)Purchase ROAS
Acupuncture Booking158,844222,38130,546.85241,258.385.10
Cupping Booking100,611140,85519,348.2331628.134.79
Cosmetic Acupuncture Booking133,861187,40525,742.48231,127.805.21
Health Wellness Book Sale91,189127,66417,536.2739449.906.73
Yoga Course Sale122,305171,22723,520.20291,028.136.28
Yoga Mat Sale147,974207,16428,456.60181,598.266.28

Result


  • Total Purchases: 158 website purchases across all campaigns.
  • Total Ad Spend: NOK 145,150.63.
  • Average ROAS: 5.62, exceeding the industry standard.
  • Top-Performing Campaign: Health Wellness Book Sale achieved the lowest cost per result (NOK 449.90) and the highest ROAS (6.73).

Strategies Implemented:


  1. Precise Targeting:
    • Leveraged audience insights to target health-conscious individuals in YinMama's geographical area.
    • Used lookalike audiences based on past purchasers to scale campaigns effectively.
  2. Creative Optimization:
    • Designed visually calming ad creatives that aligned with YinMama's branding.
    • Highlighted key benefits such as improved health, balance, and peace of mind.
  3. Split Testing:
    • Ran A/B tests for different ad formats, messaging, and visuals to identify high-performing combinations.
  4. Retargeting:
    • Retargeted users who engaged with YinMama's content but hadn’t converted.
    • Focused on dynamic ads for users who abandoned bookings or product carts.
  5. ROAS Monitoring:
    • Closely monitored cost per result and ROAS to adjust bidding strategies for maximum profitability.

Challenges:


  • Educating potential clients about acupuncture and cupping benefits required detailed and persuasive ad copy.
  • Balancing spend across high-margin and low-margin offerings to achieve an optimal ROAS.

Summary


BeBran Digital's Meta Ads strategy helped YinMama significantly increase online bookings and product sales while maintaining an impressive ROAS of 5.62. By leveraging precise targeting, compelling creatives, and continuous optimization, we successfully positioned YinMama as a trusted wellness brand in the digital space.

What Our Clients Say About Us

Outstanding Reviews

Clutch Reviews

Glassdoor Reviews

Frequently Asked Question

SEO is a long-term investment. Results typically become noticeable within 3-6 months, depending on your website’s current state and the competitiveness of your industry.

Bebran ‘s SEO services include keyword research, on-page optimization, technical SEO, link building, and content strategy to improve your website’s visibility on search engines.

Our social media ad campaigns are designed to target the right audience, boost engagement, and drive conversions by leveraging platforms like Facebook, Instagram, LinkedIn, and Twitter.

Yes, Bebran’s team specializes in creating engaging ad visuals, copy, and videos to ensure your campaigns stand out and resonate with your audience.

We track SEO success using metrics such as organic traffic growth, keyword rankings, domain authority, and improvements in search engine visibility and website engagement.

Absolutely. We provide detailed reports outlining key performance metrics, insights, and recommendations to keep you informed about your campaign’s progress.

Bebran works with businesses of all sizes, across industries. Whether you’re a startup, small business, or enterprise, we Customize strategies to meet your goals.

Bebran combines a data-driven approach, personalized strategies, and a commitment to delivering measurable results to ensure your business achieves its online goals.

We analyze your business objectives, audience demographics, and competitor strategies to create data-driven ad campaigns that maximize ROI.

Getting started is easy! Contact us via our website or call us directly to discuss your needs. Our team will conduct an initial consultation to understand your goals and provide a customized plan.

bg shapes bg shapes bg shapes